Singh will report to Sumanta Ganguly, Senior Vice-President of the digital division of MullenLowe Lintas Group.
BestMediaInfo Bureau | Mumbai | February 26, 2016
LinTeractive, the digital division of MullenLowe Lintas Group, has taken aboard Punit Singh as Vice President, Delhi. Singh will head the Delhi office of the agency and report to Sumanta Ganguly, Senior Vice-President of the digital division of MullenLowe Lintas Group.
Singh comes into the digital outfit from AskmeBazaar, where he was the Head of Marketing for Next Day Delivery and was handling the entire marketing, branding and communication campaigns. At Askme Bazaar, he was instrumental in rolling out the first national campaign across television, print, radio and digital.
At LinTeractive. Singh has been mandated to drive business and growth in the northern region, leading a team of “highly-driven individuals”. He will be handling clients like Woodland, Havells, Mahagun Builders and Dabur (including Dabur Chyawanprash, Dabur Honey, Liveveda, Dabur Lal Tail).
Sumanta Ganguly said, “Delhi for us has always been a priority market and one where we manage some of our key client relationships. Punit’s addition allows us to push the growth agenda and drive scale; something he has demonstrated in his previous stints.”
Before joining Askme Bazaar, Singh had worked with Tribal DDB, Reliance MediaWorks, BBDO, Proximity and Group M, handling key clients like Google, Volkswagen, Visa, Nokia, Hero MotoCorp, PepsiCo, Idea and Airtel. Expressing his excitement at the new role and responsibility, Singh said, “In a fast-paced digital environment of today, there are a few players that have stayed ahead of the curve and managed to make a profound impact on the business ecosystem. LinTeractive is one such agency, which has had an excellent run last year with a host of new business wins. I am optimistic and hopeful to further the agency’s upward march.”
LinTeractive is one of the youngest and fastest growing digital agencies in India with offices in Mumbai, Delhi and Bangalore. The agency helps businesses connect with customers through ‘On & Offline’ solutions that are brought to life using best-in-class and latest technologies. It partners some of India’s leading businesses such as Dabur, Godrej HIT, Karvy, Rohan Developers, Turkish Airlines, Woodland and many more in their path to digital transformation.
MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies. It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing and activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions) and digital marketing (LinTeractive).