4^th IAA Leadership Awards announced

The awards, to be held on March 12, will honour outstanding contribution and performance in marketing, advertising and media across 24 categories

BestMediaInfo Bureau | Delhi | February 24, 2016

The International Advertising Association-India Chapter yesterday announced the 4^th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media. The 4^th IAA Leadership Awards will be showcased through an exclusive 'By Invite Only' event on Saturday, March 12, 2016 at Grand Hyatt, Mumbai.

For the fourth year in a row, the awards will recognize the achievements of diverse groups in marketing, advertising and media for their contribution in raising the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty-four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

This year, the performance of the shortlisted individuals will be scrutinized by a technically-sound jury comprising industry leaders.

Sam Balsara

Sam Balsara, Chairman, IAA Leadership Awards Committee, said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programmes, designed by some of the best marketing minds in the industry, which have helped in furthering of the organization's goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

Srinivasan K Swamy

Commenting on the awards' journey, Srinivasan K Swamy, President of IAA India Chapter, said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries/sectors.”

Building its stature as the most authentic and transparent awards, IAA has streamlined the evaluation process to determine the awardees. For shortlisting the nominees, IAA along with its knowledge partner, Nielsen, have analysed the market presence and marketing spends of brands for the latest available period. The shortlisted nominees are then inspected closely by an expert jury panel that will focus on criteria like market share data, growth and other qualitative aspects to select the winners.

This year's categories are:

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