The acquisition combines with Global Pharma communications expertise with Deep Health Services and Health Technology Capabilities
BestMediaInfo Bureau | Mumbai |January 11, 2016
Weber Shandwick, a wholly owned unit of Interpublic, has acquired integrated marketing communications firm for health systems, health services and health technology ReviveHealth in the United States. Terms of the deal were not disclosed.
Weber Shandwick is a global industry leader in healthcare communications with deep specialisation in patient-centric strategies around complex health and treatment issues. The acquisition combines Weber Shandwickâs global expertise in pharma, provider communications, scientific communications, and health public affairs with ReviveHealthâs unrivalled specialisation and focus on the business of healthcare, including health systems, health services, health technology, device and diagnostic companies, physician groups, and wellness and population health companies.
âWeâre extremely pleased to add another best-in-class firm that complements Weber Shandwickâs integrated service offerings and that adds specialised expertise our clients are seeking,â said Andy Polansky, CEO of Weber Shandwick.
Healthcare has been among Weber Shandwickâs fastest growing practice areas. âCombining Weber Shandwickâs global expertise in pharma communications with ReviveHealthâs expertise in navigating extremely complex B2B issues across all sectors in the healthcare delivery system creates a powerful consumer-and-business-facing healthcare offering for our clients,â said Laura Schoen, president, Global Healthcare Practice and chair, Latin America, Weber Shandwick. âWe saw a unique opportunity with ReviveHealth to combine capabilities and provide strategic, integrated communications that influence stakeholders at every point of the healthcare ecosystem.â
ReviveHealth is headquartered in Nashville, the leading health services market in the U.S., and also has offices in Minneapolis and Santa Barbara. Roger Fischer of RF Consulting, LLC served as transaction advisor to ReviveHealth.
âThe healthcare industry has been changing so fast in recent years, and our clientsâ needs continue to change, too,â said Brandon Edwards, CEO of ReviveHealth. âConsolidations in the hospital health plan and pharmaceutical sectors are driving massive change in the industry, and the convergence of healthcare financing and healthcare delivery has accelerated since the Affordable Care Act became law. Bigger and more sophisticated healthcare companies require more sophisticated marketing communication strategies, combined with the expertise to navigate the intersection of regulation, business, mission and social change. Joining the Weber Shandwick family accelerates our agency transformation and brings capabilities into the mix that increase our value to our clients. Branding, digital strategy, content marketing, public affairs and other deep capabilities that Weber Shandwick has invested in will be hugely important to our current and future clients.â