Twitter Appoints Leslie Berland as CMO

Berland will be responsible for the company's global consumer, product, and sales marketing

BestMediaInfo Bureau | Delhi | January 28, 2016

Leslie Berland

Twitter has announced the appointment of Leslie Berland as its Chief Marketing Officer who will be responsible for the company's global consumer, product, and sales marketing. Twitter CEO and Co-founder Jack Dorsey made the announcement in one of his tweets:

https://twitter.com/jack/status/691976941046345728

On joining Twitter, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired. It represents everything that's relevant at each and every moment – to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter."

Prior to Twitter, Berland was Executive Vice President, Global Advertising, Marketing & Digital Partnerships at American Express. Berland, who had been with American Express since 2005, led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

As a member of the company's Global Management Team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland's leadership, American Express forged relationships and created first-ever marketing and digital experiences with a robust set of partners including, but not limited to, Apple, McDonald's, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. Berland's team recently launched Amex Express Checkout, a first-ever payment solution that redefines the online checkout process for consumers and merchant partners. The experiences and marketing her team built are rooted in strategies that drive business objectives – engaging Card Members, prospects and merchants. As a result, American Express is at the forefront of innovation in the financial services, marketing and technology industries.

During her time at American Express, Berland had also been central to shaping communications strategies and engagement programs supporting corporate-wide initiatives. Most notably, she played a critical role in creating the company's first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

A two-time recipient of the American Express Chairman's Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors. In May 2012, Berland was named sixth in Fast Company's "100 Most Creative People in Business" issue for helping Amex to bring new meaning to the phrase "social currency." She has also been included in the Advertising Age "Creativity 50" list and has been named a "Brand Genius" by Adweek.

Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side. Berland received a BS from Boston University's College of Communications.

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