The Links to handle advertising for Pullman and Novotel in India

The accounts will be managed by the agency's Delhi office. The French agency began its India operations early last year

BestMediaInfo Bureau | Delhi | January 7, 2016

Pullman and Novotel, in New Delhi Aerocity, two of the flagship brands by Accor, have signed The Links as their lead advertising partners in India. Known for their superior hospitality and elite customer experience, both Pullman and Novotel have a global presence with the former recently opening its 100^th hotel, Pullman in Aerocity, New Delhi.

Tim Guillois

Tim Guillois, CEO, The Links India, said, “We're extremely excited to be on board. The vast horizons of advertising that they've ventured into give us a great opportunity to do some really exciting work. We hope to build great brand equity for them, using all our understanding in the best way possible.”

The Links India would focus on highlighting their key aspects –dining, hospitality and most importantly, grandness. Guillois said, “We go full throttle in December, with a special focus on F&B and wellness. Delhi is the key market that we intend to tap right now. Moreover, the plan to position Pullman and Novotel as a destination, and not just hotels, is also on the cards.”

The Links is a full service marketing & communications group based out of France. The Links India is based in New Delhi and Kochi. The agency started operations in India early last year by acquiring Saltmangotree, then a three-year-old creative hot-shop. Sandeep Sivasankaran is COO.

The company has already bagged accounts like Federal Bank, Logitech and JK Tyre to name a few.

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