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Taproot India makes two senior appointments

Ninad Umargekar and Ayesha Ghosh join the agency as Head, Strategic Planning and General Manager respectively

Taproot India makes two senior appointments

Ninad Umargekar and Ayesha Ghosh join the agency as Head, Strategic Planning and General Manager respectively

BestMediaInfo Bureau | Mumbai | January 19, 2016

Ninad Umargekar and Ayesha Ghosh Ninad Umargekar and Ayesha Ghosh

Taproot Dentsu has made two senior appointments recently. The agency has found its Strategic Planning head in Ninad Umargekar while Ayesha Ghosh has been appointed as the General Manager.

Umargekar joins Taproot as the Head of Strategic Planning. After studying Mathematics and doing an MBA, Umargekar worked with IMRB in quantitative research followed by six years at Lowe. At Lowe he started with channel planning and then moved to brand planning working on a wide variety of brands like Lifebuoy, Hit, BookmyShow, Finolex among many others. Umargekar then spent a few months at Famous before deciding to join Taproot. A keen traveller and a foodie, Umargekar also teaches at Business schools and is a keen cricketer.

Agnello Dias Agnello Dias

Welcoming Umargekar on board, Agnello Dias, Co-founder and Chief Creative Officer, Taproot India, said, “Strategic planning is a key discipline that we are focusing on and Ninad’s arrival helps us take a significant step forward in that respect. He has a sharp mind and the ability to be precise with people observations. A trait we respect and admire as that is what has seen us produce some really powerful work in the past.”

Umesh Shrikhande Umesh Shrikhande

“To add to our bandwidth and indeed to add more sharpness, energy, innovative thinking and depth to our strategic planning process it was crucial to get an agile and eclectic strategic mind like Ninad. He is someone who sees strategy as an energising enabler of good creative ideas. A good team player, mentor and collaborator - Ninad is a happy addition to the talent pool of Taproot,” added Umesh Shrikhande, CEO, Taproot India.

On joining Taproot, Umargekar said, “Taproot’s creative product has been stellar because there already existed great strategic thinking behind it. Strategy is more a state of mind than a department but its value increases when it becomes visible in organization culture, in conversations and in power points. I look forward to building a strong team and a visible strategic culture at Taproot to further its reputation as one of India’s most impactful agencies.”

Ghosh joins Taproot as the General Manager. Having studied Economics and Advertising in Delhi, Ghosh spent most of her working years in Mumbai. In her previous assignment, she was heading the Mumbai office of Contract where she spent 14 good years. At Contract, Ghosh was involved with the integrated communication planning on brands like Shoppers Stop, Asian Paints, Cadbury and Star Plus among others. She also worked closely with the Design, Digital and Core Consulting divisions of Contract. A voracious reader and foodie, Ghosh is also a fitness enthusiast.

Apart from the draw of working with crackerjack creative talent, the 'start-up' culture at Taproot attracted Ghosh. “This is an agency with no flab, where everyone is carrying his/her weight. The relaxed atmosphere combined with serious intent is the ideal incubator for creativity. Something that I am sure must be working for clients with a serious bias for good ideas. And most of all, after having worked for close to two decades now, I just want to work with nice people and this agency is brimming over with them,” she said.

Shrikhande said, “At Taproot, the endeavour is keep adding value to the brands entrusted to us. Strengthening our relationships, growing our talented people, adding sharpness to our counsel and overall adding more depth to everything we do. And that is where hiring senior talent like Ayesha Ghosh becomes important. Her high levels of maturity, cross category experience, her strong people-team skills and her bias for good ideas will mean a happy and meaningful addition to our bandwidth.”

“Like any start up we’ve been bottom heavy for the first few years of our existence. Over the last year, we’ve scaled up our operations and also focused on getting talented and seasoned senior members of the team in place. Ayesha is a valuable find for us in that regard. She brings on board a wealth of experience across a wide range of categories and most importantly seemed to vibe with our culture the most. We look forward to drawing from her rich repertoire of talent and producing some really interesting work together,” added Dias.

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