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Sunny Leone to host a show on Radio One

Launching next month, the show #NewAgeLove will see the actress giving advice on how to decipher the ‘game of love and dating’

BestMediaInfo Bureau | Delhi | January 22, 2016

Sunny-Leone-Radio-One

94.3 Radio One, a brand owned by Next Radio Ltd that runs radio stations in 7 metros in India, announced that it is launching a new program with Sunny Leone called #NewAgeLove next month.

The program has Sunny Leone giving advice to men or women on how to decipher the ‘game of love and dating’ and be well equipped to handle any situation that love, dating and relationships throw at you in this fast moving digital world.  It will have interactive segments both on radio and social media making it a month long festival of love!

Anil-Machado“For years we have celebrated boy-meets girl on Valentine’s day but the world has changed so much. Young people in India too, like their global counterparts view ‘love’ differently from the earlier generation and the challenges and expectations it creates in their lives have changed for sure. We are sure our listeners would appreciate Sunny’s global sensibilities combined with her genuine tips and advice to young people on how to deal with new age love, dating do’s and dont’s given the magic of this pacy digital world” said Anil Machado, Chief Content and Talent officer at Radio One.

Vineet Singh Hukmani Vineet Singh Hukmani

Vineet Singh Hukmani, MD & CEO, 94.3 Radio One, said, “We continue to excel in differentiated, innovative engagement building content both on air and in the digital domain and this is the primary driver of premium for our revenue model which advertisers find delivering for them. Our hosts combined with the many stars on our numerous shows like Hrithik Roshan on Youth Stars, Vidya Balan on Super Woman, Ranveer Singh on Get Some Sun and now Sunny Leone ensure our upscale educated audiences are hooked to the new side they discover to these celebrities through our unique content. We found Sunny to be perfect in the manner that she delivers differentiated radio on #NewAgeLove and we are certain listeners on air and those interacting with us on social media on this program will discover a refreshing side to her. We have many more surprises on superior engagement creation for the year ahead which will certainly be magical for the listener and innovate superiorly for the advertiser.”

Radio One India targets upscale Indians and runs international format radio stations in Delhi and Mumbai, Bollywood in Bangalore Chennai Pune and Hindi Retro formats in Kolkata and Ahmedabad.

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