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Sundeep Keramalu joins Razorfish as ACD

With Keramalu’s appointment, Razorfish has further strengthened its core capabilities in digital media & marketing, technology and creative

BestMediaInfo Bureau | Mumbai | January 29, 2016

Sundeep Keramalu Sundeep Keramalu

Razorfish has appointed Sundeep Keramalu as Associate Creative Director (Copy), based in Mumbai. With Keramalu’s appointment, Razorfish has further strengthened its core capabilities in digital media & marketing, technology and creative.

Keramalu joins Razorfish with an experience of over eight years in the industry. Prior to Razorfish, he was associated with places like Times Group and U-Advantage, and he has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves and Faasos amongst others. The “Surround stories”, as he calls them, go beyond being 360-degree communication themes. A recognised name in mainstream media, Keramalu has written in publications like The New York Times, Huffington Post (UK) and The Economist. He not only contributes to Business Insider under his own name, but has also penned six full-length books as a ghost writer.

Charulata Ravi Kumar Charulata Ravi Kumar

Charulata Ravi Kumar, CEO, Razorfish India, said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”

Gaurav Pathak Gaurav Pathak

Gaurav Pathak, COO at Razorfish, added, “We were not looking for copywriters. Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

Taking a leap in the digital universe, Keramalu is excited with the idea of it being personal, customised and innovative day after day. “What I like about Razorfish is the blockbuster energy that everyone carries in their womb, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more,” he said.

Razorfish, known as a world leader in helping global brands drive business transformation, is leaving no stone unturned when it comes to providing their best services to their clients. Razorfish India partners clients like Maruti Suzuki, Madura Fashions, Ultratech, Eureka Forbes, Future Group, Philips, and Tourism New Zealand amongst others.

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