Radio City Freedom Awards is back

The third edition of the awards will be held in Mumbai at the end of February

BestMediaInfo Bureau | Mumbai | January 14, 2015

After two successful seasons, Radio City 91.1 FM has announced the 3^rd edition of Radio City Freedom Awards. The awards are a platform to recognize and reward independent music artistes across genres and languages. The awards aim to be grander this time with Encompass as co-partners for the event.

After a successful event in Delhi last year, this year's celebrations will be held in Mumbai in the end of February.

This season the awards will focus on music and art with the theme 'Music and Beyond' by showcasing the spoken word artists in a special segment in the grand finale.

Radio City Freedom Awards is an ideal platform to celebrate the essence of 'Indie-pendent' music. The Radio City Freedom Awards invites entries from Indian artistes across the globe in 11 categories: Best Hip-Hop Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock, Best Metal, Best Electronica Artist, Best Video, Best Album Art. 'Best Young Indie Artist/Band', 'Best Indie Collaboration of the Year' and 'Indie Genius Person of the Year'.

Participants are free to submit their entries in Assamese, Malayalam, Bengali, Punjabi, Tamil, Oriya, etc., for the competition. Shortlisted entries will be judged by a power packed panel of judges comprising Luke Kenny, Atul Churamani, Yotam Agam and Nandini Srikar.

Abraham Thomas, CEO, Radio City, said, “Radio City Freedom Awards aims to celebrate the essence of independent music and provide a platform to promote 'alternate' music in the country. It fulfils the need gap for recognition in the independent music space. This is a global platform that pits the best of indie musicians against each other and provides an interface between the emerging fresh talent and the stalwarts in the industry. We expect to witness sparklers of talent in this year as well.”

Elaborating further, Rachna Kanwar, Business Head and Digital Media & New Business - Radio City, said, “Radio City Freedom Awards has managed to carve a niche for itself and has become the most awaited recognition amongst the indie fraternity. With the amazing response that we received in the last two editions, the idea is to take it a notch higher this year. In this edition, we go a step further with 'Music and Beyond' to showcase the spoken word artists along with the Indie musicians. This will give a huge fillip to our online property, 'Open Mic'.”

Roshan Abbas, MMD, Encompass, said, “Radio City and Geometry Global Encompass have been working on the awards for two years. We have decided to take the awards and our relationship to the next level. The awards will reach out to the indie community and not only honour music but go beyond to the spoken words and other genres.”

On the marketing front, Radio City will use a 360-degree promotion mix which includes print, radio, television, digital, outdoor and on-ground mediums. The finale event would be telecast exclusively on NDTV Prime.

Radio City Freedom Awards is a platform which acknowledges independent singers & musicians, who have pushed the boundaries to create musical breakthroughs in the independent music diaspora.

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