This is the second senior appointment after the CEO Nachiket Pantvaidya by the OTT arm of Balaji Telefilm
BestMediaInfo Bureau | Mumbai | January 15, 2016
Balaji Telefilms’ OTT arm ALT Digital has appointed Ekalavya Bhattacharya as the Chief Strategy Officer. ALT Digital reflects the Balaji Group’s strategic intent to extend their creative expertise to develop on-demand, original, edgy and contemporary content for global audiences to consume on digital platforms.
Bhattacharya will work closely with the leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.
Bhattacharya joins ALT Digital from Viacom18 Media Private Ltd. where he was the AVP and Head – Digital, MTV India. Responsible for expanding the digital footprint of MTV India, Bhattacharya’s stint at Viacom 18 saw him develop and execute strategies related to product, content, mobile, technology and marketing amongst other things. Bhattacharya brings with him more than a decade of experience in the digital space and is well-versed with the country’s digital landscape. He has previously worked at other reputed digital firms like Zapak.com, Contests2Win.com, WAT Consult and PaGaLGuY.com.
Commenting on his appointment, Sameer Nair, Group Chief Executive Officer, Balaji Telefilms, said, “Ekalavya comes with very strong pedigree having done some amazing work at MTV in building their digital business. We believe his disruptive attitude and business smarts are a wonderful addition to the eclectic diversity in the fast growing ALT Digital Team.”
Nachiket Pantvaidya, CEO, ALT Digital, said, “We welcome Ekalavya to ALT - his experience and diverse skill sets will help us formulate and drive our strategy across our business operations. He will enrich the already strong team at ALT as we prepare to launch our service in India and globally.”
Bhattacharya added, “Recent digital consumption patterns have made it necessary to introduce changes in the way content is created and offered to consumers and screenagers. As India’s leading production studio, Balaji Telefilms is in a unique position to utilize its creative capabilities for a digitally savvy audience. I am glad to be a part of ALT that stands for the alternate – alternate content and alternate screens.”