Rising Star Awards 2021 Entries Open - Enter Now

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

Hansa Cequity bolsters senior team

The appointments are aimed at strengthening the agency’s expertise in customer experience, analytics and digital technologies

BestMediaInfo Bureau | Mumbai | January 29, 2016

Hansa-Cequity-logoTo further scale ahead and become a partner of choice for companies seeking to enhance their customer equity, Hansa Cequity, India’s first customer marketing company, has reinforced its management structure with several key appointments in customer experience, analytics and digital technologies.

Chetan Bhangdia has been appointed Executive Vice-president – Delivery and Operations which comprises technology services, analytics, campaign management and customer relationship hub. He will oversee the delivery and operations’ capabilities across all clients. In his previous stint, he has worked as Director for Barclays Technology Centre in India and more recently with ADP - Global as head of data management, management reporting and data analytics.

Harshajith Umapathy has joined as Senior VP and Practice Head for Telecom and Financial Services. He comes with 18 years of experience in the telecom and e-commerce industries, of which he spent almost 13 years with Bharti Airtel. His last role at Airtel was as GM & National Distribution Head - General Trade. Post Airtel, he was a senior member of the Bharat Matrimony management team.

To strengthen its customer engagement capability and drive campaign operation, Jiju George has joined as VP - Campaign Management. He will head the entire campaign management capability function at the company. George has spent over a decade in HDFC Bank across direct banking and campaign management functions.

In addition, Hephzibah Clement has joined as Senior VP - Retail and Consumer Practice. She will head the national operations of the retail and consumer practice, as well as head the Bengaluru operations of the company. She comes with 20 years of experience spanning market research, analytics and measurement science, specializing in brand health and communications research with organizations like IMRB International, Millward Brown and Nielsen.

S Swaminathan S Swaminathan

Commenting on the strategic appointments, S Swaminathan, CEO and Co-founder, Hansa Cequity, said, “With the proliferation of marketing technology tools, CMOs and CEOs are racing to provide a better customer experience. Hansa Cequity is uniquely positioned to provide the right blend of customer strategy consulting and the appropriate customer experience platforms. Our hybrid model of consulting and services is delivering great results with the company growing 50% annually for last two years. We are strengthening our management team with experts across industries and service areas. The addition of new management talent would allow us to have a strategic relationship with our clients while allowing for consistent engagement.”

Ajay Kelkar Ajay Kelkar

Adding to Swaminathan’s views, Ajay Kelkar, COO and Co-founder, Hansa Cequity, said, “Customer marketing in the last decade has gained prominence in every sector and industry. Today, a company realizes the importance of customer equity. These appointments allow us to bring in a lot more business focus to campaign management, analytics and digital technologies. With this move, we have added almost 80 man-years of experience and expertise to our management team.”

Info@BestMediaInfo.com?

Advertisment
Post a Comment