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GEC Watch: Colors strengthens its grip on top slot as it enters the New Year

 

Life OK, Sony TV and Zee TV witness drop in viewership. Sony slips to No. 6 position among pay channels. Steep rise in viewership of Rishtey and Sony Pal among FTA channels in Week 52 of BARC ratings

BestMediaInfo Bureau | Delhi | January 7, 2016

gecs-logos-new

New Year brought much cheer for Colors as the channel firmly held its grip over the top slot while Star Plus grew significantly on the back of Big Star Entertainment Awards aired on December 31. In Week 52 of BARC ratings, Zee TV and Life OK witnessed a drop in viewership and retained the No. 3 and No. 4 positions, respectively. Sony TV’s loss in viewership paved the way for SAB TV to climb to No 5.

According to select data shared by BARC India for Week 52 for Hindi general entertainment channels (December 26 to January 1) {HSM: NCCS All : 4+ Individuals: BARC India base – All India (U+R), Ratings (000s)}, Colors strengthened its leadership position with a gross viewership of 744923 (last week 725881).

Star Plus’ grew to a gross viewership of 712114 (last week 676890).

Zee TV witnessed further decline in viewership and recorded a gross viewership of 651175 against last week’s 669655.

Life OK retained its No. 4 position but lost maximum viewership among all the pay channels. The channel dropped to a gross viewership of 396615 (last week 437469).

SAB TV rose to No. 5 position with a gross viewership of 328873 (last week 323214).

Sony Entertainment Television lost further viewership and slid to No. 6. The channel recorded a gross viewership of 314286 against last week’s 342689.

FTA channels

Among FTA channels, Zee Anmol strengthened its position at No. 1 with a gross viewership of 742876 (last week 712825).

Star Utsav held its No. 2 position despite steep fall in viewership among FTA channels. The channel recorded a gross viewership of 464803 (last week 514354).

Rishtey added maximum viewership and strengthened its position at No. 3 this week. The channel grew to a gross viewership of 379529 (last week 286712).

Sony Pal too recorded a huge jump in its viewership and grew to a gross viewership of 323119 (last week 239700).

Top 5 programmes in Hindi GECs

As per select data (HSM: NCCS All: Prime Time (1800 – 2330 hrs): Individuals: BARC India base – All India (U+R), Colors’ ‘Naagin’ remained the most watched show in Week 52 with an average viewership of 19847 (last week 18549).

Star Plus’ ‘Ye Hai Mohabbatein’ entered the top 5 club at No. 3 this week. The show garnered an average viewership of 12599.

Zee Anmol’s ‘Ek Se Bhale Do’ was the second most watched show with a viewership of 13685 (last week 12739).

‘Kumkum Bhagya’ on Zee TV climbed one position to No. 4. The show recorded a viewership of 12515 (last week 12183).

Colors’ ‘Sasural Simar Ka’ was at No. 5 with a viewership of 12339 (last week 12363).

(All Ratings in 000s)

Info@BestMediaInfo.com

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