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GEC Watch: Colors retains leadership even as Star Network channels regain ground

Zee channels – Zee TV and Zee Anmol - witness drop in viewership. Sony, SAB TV and Sony Pal too drop marginally in Week 2 of BARC ratings

BestMediaInfo Bureau | Delhi | January 21, 2016

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Week 2 of BARC ratings in 2016 brought much awaited respite to Star Network channels as Star Plus, Star Utsav and Life OK registered growth in viewership this week. However, Colors strengthened its grip over No. 1 position. The channels across Zee and Sony bouquets witnessed drop in viewership.

According to select data shared by BARC India for Week 2 for Hindi general entertainment channels (January 9 to January 15) {HSM: NCCS All : 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Colors strengthened its leadership position with a gross viewership of 762023 (last week 756549).

Star Plus’ grew to a gross viewership of 727809 (last week 699211).

Zee TV witnessed decline in viewership and recorded a gross viewership of 636989 against last week’s 681259.

Life OK retained its No. 4 position with a gross viewership of 425798 (last week 421720).

SAB TV was to No. 5 position with a gross viewership of 325509 (last week 334235).

Sony Entertainment Television was at No. 6 with a gross viewership of 323649 against last week’s 328025.

FTA channels

Among FTA channels, Zee Anmol retained its No. 1 position despite a drop in its viewership. The channel recorded a gross viewership of 682983 (last week 719713).

Star Utsav grew by more than 44 million impressions and strengthened its No. 2 position. The channel recorded a gross viewership of 506714 (last week 462298).

Rishtey was at No. 3 with a gross viewership of 365968 (last week 390305).

Sony Pal recoded a gross viewership of 339073 (last week 352393).

Top 5 programmes in Hindi GECs

As per select data (HSM: NCCS All: Prime Time (1800 – 2330 hrs): Individuals: BARC India base – All India (U+R), Colors’ ‘Naagin’ continued to be the most watched show with an average viewership of 18125 (last week 19824).

‘Kumkum Bhagya’ on Zee TV held No. 2 position with a viewership of 14852 (last week 13692).

‘Saath Nibhana Saathiya’ on Star Plus was at No. 3 with a viewership of 13067 (last week 12798).

Colors’ ‘Sasural Simar Ka’ was at No. 4 with a viewership of 13466 (last week 12108).

Star Plus’ ‘Ye Hai Mohabbatein’ garnered an average viewership of 10814 (last week 11833).

[All data in Impressions (000s)]

Info@BestMediaInfo.com

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