Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

cms

Finalists for Effie Award 2015 announced

The most effective campaigns of 2014-2015 will be honoured at the Effie 2015 Awards gala ceremony this evening in Mumbai

BestMediaInfo Bureau | Mumbai | January 27, 2015

effie-awardsThe Advertising Club is all set to honour the most effective campaigns of 2014-2015 with the Effie 2015 Awards gala ceremony this evening at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai. The finalists for the Effie Awards 2015 have been announced that will be vying for the top honours across 26 award categories, this Wednesday.

The Advertising Club had, in preparation of this year’s Effies, drawn up a slew of changes to revamp the awards. In keeping with the convenience of the digital world we live in, for the first time, entries could be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service - Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

The detailed list of finalists for each category is as follows:

Consumer Products - Cosmetics And Toiletries, Personal Hygiene
Sr. No. Brand Name Campaign Title
1 Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap
2 Clean & Clear Clean & Clear See The Real Me - A Himalayan Odyssey
3 Close Up First Move
4 Dabur Vatika Brave N Beautiful
5 Dettol Dettol- India's New Currency For Hygiene
6 Dettol Squeezy Dettol Squeezy: Teaching India The Dettol Habit
7 Dove Hair Care Damage That Helped Dove Win
8 Fair & Lovely Delay Marriage
9 Godrej Cinthol Alive Is Offline
10 Godrej Expert My First Hero
11 Hamam Reverse Celebrity Endorsement
12 Nihar Shanti Amla Change Made Easy
13 Parachute Advansed Ayurvedic Hair Oil Don't Ignore Hair Fall
Consumer Products - Beverages And Drinks
1 Bournvita Swimmer
2 Kinley Kinley: Give Truth A Chance
3 Mountain Dew Mountain Dew Naam Bante Hain Risk Se - Evolution Of An Iconic Brand
4 Nescafe How Nescafe Redefined The Role For Coffee In The Life Of The Indian Youth
5 Paper Boat Drinks And Memories
6 Pepsi Crash The Pepsi IPL - From Consumers To Co-Marketers
7 Tang TANG - Reversing The Curse Of Concentrates
Consumer Products - Confectionary And Food
1 Aashirvaad Living Up To A Mother's Promise
2 Cadbury 5star Stay Cool, Stay Lost
3 Cadbury Dairy Milk Silk Chocolate Bubbled Up For Joy
4 Dabur Honey Jealous Husbands
5 Kellogg's Chocos "Khuljaye Bachpan"
6 Kellogg's Cornflakes Customization
7 Kellogg's Cornflakes Solid Versus Liquid
8 Kissan Changing Kissan's Roll
9 Knorr Small Pangs Of Hunger
10 Maggi Maggi #Wemissyoutoo
11 Maggi Noodles Khushiyon Ki Recipe
12 Nestlé Milkybar Play And Learn With A Treat You Can Eat
13 Nestlé Munch Munchification - 'Munch Khao - Apne Manch Pe Aao'
14 Nutralite When Lord Ganesha Walked The Talk For Nutralite
15 Saffola Making Women's Heart Visible
16 Saffola Masala Oats Can Foodies Be Fit Too?
Consumer Products – Others
1 Ariel Matic Ariel - Share The Load
2 Scotch Brite Scrub Pad The Legend Of Scotch Brite
3 Surf Excel Bar Stain Eraser
4 Titan Raga Titan Raga - Winning Back Love Lost
Consumer Durables - Automobiles And Auto Parts, Two Wheelers And Auto Related
1 BMW Don't Postpone Joy
2 Castrol CRB Minitruck Castrol CRB Minitruck - Launch
3 Ford Figo Aspire Ford Figo Aspire - What Drives You?
4 Godrej Aer #Changetheaer
5 Mahindra Two Wheelers Kisi Se Kam Nahi
6 Mahindra XUV 500 Reclaim The Pole Position
7 Tata Prima T-1 Season 2 The Sequel That Beat The Blockbuster
Consumer Durables - Electronic Goods
1 CP Plus "Upar Wala Sab Dekh Raha Hai" (The One Above Sees All.)
2 Dell Ratta Raaga
3 Kindle Paperwhite Kindle - The Joy Of Reading
4 Lenovo India Lenovo Powers The Gamer In You
5 Tata Sky Ltd. Daily Dillagi
Consumer Durables – Others
1 Havells LED Bill Chota Dil Bada
2 JSW Cement JSW Cement: From Slow - Setting To Fast Moving
3 JSW Neosteel Creating New Category Codes In Steel Retailing
4 Pepperfry.Com Beating The Blues
5 Tanishq Timeless Relationship
6 Tanishq Promises
Services - Telecom And Related Products
1 Airtel Launching Airtel 4G - Challenging Skepticism
2 Truecaller Truecaller - Take The Right Call
3 Vodafone Fast Internet Is A Force For Good
Services - Financial Services
1 Birla Sun Life Insurance BSLI Khud Ko Kar Buland
2 HDFC Life Apno Ko Apne Dum Pe Jeena Sikhao
3 ICICI Bank 'Expression Debit Card'
4 Policy Bazaar Ullu Thullu
5 Tata AIA Life Insurance Daddy Aur Zooey (Making Good Happen)
6 Vodafone M-Pesa Power To Migrants
Services - Media & Entertainment
1 Hotstar Go Solo
2 Hotstar Bahut Far
3 Indian Super League Let's Football
4 Mumbai Indians Connecting Millions Of Fans To A Cause
5 Postpickle For A Sister
6 Satyamev Jayate Season 3 Mission Impossible To Possible
7 Sony Max (Max) - Indian Premiere League (IPL) Diwali, Christmas, Eid And Now, IPL
8 Star Sports Nanhi Kali
9 Youtube The Suffering Of Buffering
Services – Others
1 Diu Tourism Keep Calm And Visit Diu
2 Faasos We Got Your Food
3 Flipkart #Growwithflipkart
4 Ola Chalo Niklo
5 OLX.In Don't Be Chipku
6 Paytm Paytm Karo - Giving India A New Currency
7 Yatra.Com Ehsaan Mat Lo
8 Zing Digital Divide And Rule
Corporate Advertising / Reputation
1 Dainik Jagran Jagran Sanskarshala - When A Newspaper Decided To Become The Nation's Teacher
2 Inorbit Malls Bringing The Backyard To The Shopfront
3 JSW Steel Will Of Steel
4 Kellogg's India #Feeding Dreams
5 OLX.In Keemat Bhi Kuch Keemti Bhi
6 OMRON OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE
Retail
1 Amazon.In Aur Dikhao!
2 Firstcry.Com Bachon Ki Shopping Bachon Ka Khel Nahi
3 Flipkart The Big Billion Day
4 Flipkart Wish Chain
5 Mcdonald's Mcdonald's Kuchpaloffline : How A Food Destination Turned Into A Friendship Destination
6 Shopclues Introducing India To Commute Commerce
7 Shopclues Introducing The Umpteenth E-Commerce Player In The Country
8 Tanishq Divine Ornaments
Healthcare
1 Dabur Odomos Odomos-How Did We Make Odomos A Part Of School Uniform
2 Johnson & Johnson - Onetouch Khud Ki Care
3 Nestle Nestle Now Everyone Can Breastfeed A Child!
4 Nicotex U Quit Something I Quit Something
5 Sugar Free How 17.5 Kgs Of Sugar Hides In Your Daily Cup Of Tea!
6 Volini Volini Recovery Zone
B2B
1 Flipkart #Growwithflipkart
2 Havells LED Bijli Bachao
3 IBM Score With Data
4 JSW Steel Will Of Steel
Interactive Marketing
1 Ariel Matic Ariel - Share The Load
2 Cadbury 5 Star Cadbury 5 Star - #Jokhaayekhojaaye
3 Dabur Vatika Brave N Beautiful
4 Dbs Bank Chilli Paneer 2
5 DIU Tourism Ilha De Calma
6 Google India Pvt Ltd. Great Online Shopping Festival - #72hoursofcrazy
7 Hotstar Go Solo
8 Make Love Not Scars End Acid Sale
9 Pepsi Crash The Pepsi IPL - From Consumers To Co-Marketers
10 Vogue Empower #Vogueempower
11 Wildcraft India Pvt. Ltd. Changes In Latitude, Changes In Attitude
Small Town And Rural Marketing
1 Idea World Wide Wisdom
2 UNICEF 'Down', But Not Out
3 Vodafone M-Pesa Self Defence Umbrella
4 Vodafone M-Pesa Power To Migrants
5 Wheel Lo Karlo Baat
Regional
1 Asian Paints Apex Ultima Protek Coconut Tree Climber
2 Hamam Reverse Celebrity Endorsement
3 Havells Hawa Badlegi
4 Kalyan Silks When A Malayalee Store Became A Kannadiga Story
5 Nutralite How Ganesha Came To Life To Spread The Message Of Healthy Habits
6 OLX.In Don't Be Chipku
7 Tata Gluco Plus Tata Gluco Plus - Taking The Gas Out Of Carbonated Soft Drinks
8 Tata Sky Ltd. South Invasion
9 Vodafone M-Pesa Self Defence Umbrella
Direct Marketing
1 Colgate Spreading A Million Smiles
2 Cremaffin Constipasana - Posture Of Relief
3 Dabur Vatika Brave N Beautiful
4 Dainik Jagran Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s Next Newspaper Through A Direct Response’
5 Make Love Not Scars End Acid Sale
6 Philips India Himinitiative
7 The Akanksha Foundation A For Anthem
8 Vodafone Business Services Business Is Our Middle Name
9 Vodafone Business Services Ready For The Big League
Experiential Marketing / Brand Experience
1 Chhanv Foundation Donate A Face
2 Fair & Lovely Scaling The Everest
3 Godrej HIT Track The Bite
4 GOOGLE Making Technology Child's Play
5 KALYAN SILKS When The Store Became The Story (Content As Brand Experience)
6 Lakme India Launch And Taking It To More Than A Million
7 Nutralite India's First Ever Shape-Shifting Ganesha Demonstrates The Power Of Healthy Habits
8 Practo Broken Promises
9 Saffola Making Women's Heart Visible
10 Saffola Masala Oats Can Foodies Be Fit Too?
11 Samsung India Electronics Pvt Ltd Samsung Galaxy S6 Launch Blogathon
12 SAP India Unique Interactive Promotion That Engaged Smbs
13 Skore Making Condoms Fashionable
14 Star Movies Secret Screening The Best Shared Secret
15 Tanishq Gift A Moment
16 The Roadster Life Co Roadster Pocketman
Effie For Good
1 Dabur Vatika Brave N Beautiful
2 Make Love Not Scars End Acid Sale
3 Sugar Free Donate Your Calories
4 The Akanksha Foundation A For Anthem
5 UNICEF 'Down', But Not Out
David V/S Goliath
1 Anchor Bindaas Daant Toh Bindaas Aap
2 Diu Tourism Keep Calm And Visit Diu
3 Firstcry.Com Bachon Ki Shopping Bachon Ka Khel Nahi
4 Moods Condoms Play It Right
5 Paper Boat Drinks And Memories
6 Shopclues Introducing India To Commute Commerce
7 Tata Gluco Plus Tata Gluco Plus- Taking The Gas Out Of Carbonated Soft Drinks
Integrated Advertising Campaign
1 Amazon.In Aur Dikhao!
2 Ariel Matic Ariel - Share The Load
3 BMW Don't Postpone Joy
4 Diu Tourism Keep Calm And Visit Diu
5 Flipkart The Big Billion Day
6 Flipkart.Com Wish Chain
7 Godrej KALA HIT Kone Kone Mein Danger
8 Greenply Ask Greenply
9 Hotstar Go Solo
10 Idea IIN Second Chance
11 Kellogg's India #Feeding Dreams
12 Mountain Dew Mountain Dew Naam Bante Hain Risk Se- Evolution Of An Iconic Brand
13 Nescafe Classic How Nescafe Redefined The Role For Coffee In The Life Of The Indian Youth
14 Nicotex U Quit Something I Quit Something
15 OLX.In Keemat Bhi Kuch Keemati Bhi
16 Paper Boat Drinks And Memories
17 Paytm Paytm Karo - Giving India A New Currency
18 Pepsi Crash The Pepsi IPL - From Consumers To Co-Marketers
19 Saffola Making Women's Heart Visible
20 Saffola Masala Oats Can Foodies Be Fit Too?
21 Sony Max (Max) - Indian Premiere League (IPL) Celebrating India's Only Secular Festival
22 Star Sports Mauka Campaign Mauka Mauka
23 TATA SKY Daily Dillagi
24 Titan Raga Winning Back Love Lost
25 Truly Madly Matchmakers #Boybrowsing
26 Vodafone M-Pesa Power To Migrants
27 Yatra.Com Ehsaan Mat Lo
Best On-Going Campaign
1 Bournvita Tayyari Jeet Ki (Prepare To Win)
2 Cadbury Gems Role Reversal
3 Dove Hair Damage Is Beautiful
4 Idea An Idea Can Change Your Life
5 OLX.In Bech De
6 Tata Tea From Packaged Good To Packaging Good
7 The Akanksha Foundation Give To Receive
New Product Or Service
1 Mahindra Jeeto Sahi Chuno. Kamao Jyada
2 Pepperfry.Com Offline To Online Furniture Shopping
3 Practo Life Mein
4 Salaam Baalak Trust The Light Bag - Bringing Children Out Of The Dark

Info@BestMediaInfo.com

Advertisment
Post a Comment