The consumer engagement initiative has been executed by The Social Street
BestMediaInfo Bureau | Delhi | January 29, 2016
Discovery Kids continues to deliver on its promise of Smart Fun with the launch of Discovery Kids Joy Express. The channel has partnered with Rapid Metro Gurgaon to create a unique touch-point for kids to have fun while they learn on-board the Discovery Kids Joy Express.
The initiative delivers an enriching experience to kids through a consumer engagement initiative activated by The Social Street.
Adding to the attraction will be kids’ favourite superhero Kisna who will meet and greet the kids on-board the metro. Spreading cheer and happiness will be special joyrides for schools, NGOs and corporates.
Discovery Kids Joy Express runs every Saturday - Sunday, from 12 noon – 4 PM from Sikanderpur Rapid Metro Station. Tickets are priced at Rs 250 for kids and Rs 100 for the accompanying parent/adult and can be booked online on BookMyShow.com, by calling on 0124-2800028 and at Sikanderpur Rapid Metro Station.
Rahul Johri, EVP and General Manager, South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids continues to bring alive Smart Fun through its on-air content and innovative outreach campaigns. Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”
Rajiv Banga, MD & CEO, IL& FS Rail, said, "It has been Rapid Metro's endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience."