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Colors all set to go on-air with ‘Khatron Ke Khiladi’

 

The new season of Khatron Ke Khiladi, hosted by actor Arjun Kapoor, featuring 14 contestants, goes on-air starting January 30, 2016, every Saturday & Sunday at 9 PM

BestMediaInfo Bureau | Mumbai | January 28, 2016

Khatron Ke Khiladi

Every day we wake up with the hope of battling all our fears. But very few gather the strength to look fear straight in the eye and nail it. The 14 promising contestants of this Season of “Fear Factor Khatron Ke Khiladi” have done exactly that.

Presented by Zica from Tata Motors, “Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda” in Argentina with 14 celebrity entertainers and Arjun Kapoor is all set to premiere on Saturday, January 30, 2016 and will air every weekend at 9 PM on Colors.

Whether it was the scare of hissing snakes on their bodies or dunking their heads inside a box full of worms, jumping off from running vehicles, speed in cars to survive a blast, battling with fire, allow deadly spiders and reptiles walk all over their face, pick slithering snakes using the mouth, walk the tight rope from scary heights – the daredevils of this season have done it all. And to make their lives a little more precarious was Arjun Kapoor, the fun, friendly and fearless host who loved doing keeda at every possible juncture.

Raj Nayak Raj Nayak

Commenting on the launch, Raj Nayak, CEO of Colors, said, “We have kicked off the year on a high with the closure of another successful season of Bigg Boss where the choicest celebrities were camping in a house away from prying eyes. And now, with Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda, it’s time for viewers to bear witness to their favourite celebrities facing their fears and performing stunts in the same timeslot on weekends. Making the show’s experience more personal for viewers, we will be launching ‘Khatron Ke Khiladi – The Game’ which will urge players to overcome their fears and dodge high-speed obstacles keeping them engaged through levels of adventure-filled gameplay.”

Giving Argentina a flavour of India, Arjun Kapoor will be seen making every member of the show, including the Argentinian crew, dance to his desi tunes. A change in the format will see the contestants being split into two teams, turning the competition into an open battle field right from the start and raising the bar of the season with each passing episode.

What’s new 

Manisha Sharma, Programming Head, Colors, said, “This year we have incorporated a new twist in the show’s format by dividing the contestants into two teams. Their perseverance was put to test as they had to not only compete against each other but also play for each other whether or not they liked it. We have had some very interesting revelations about each of them. The most timid ones surprised us with their grit and determination. As host Arjun Kapoor surpassed all our expectations not only as an entertainer but also as a motivator at every level of difficulty. It was exciting to see the contestants fight all their fears to come out as strong performers.”

Speaking about his experience as a first-time host, Arjun Kapoor said, “While I have hosted live events and award shows in the past, the thrilling ride of being host for a reality show like Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda with 14 gifted participants was a completely different ball game altogether. But at the end every bit of the effort was worth the pain and turmoil, especially because I had the opportunity to add my brand of mischievousness and ‘keeda’ to stunts whenever possible. Shooting for the show and interacting with the contestants has been a memorable experience for me and I certainly hope that it will translate into a well-packed fun-filled season for the viewers as well.”

Speaking about what’s in-store this season, Deepak Dhar, Managing Director, Endemol Shine India, said, “With more than 100 people working tirelessly to bring alive the ‘Kabhi Peeda Kabhi Keeda’ theme of Khatron Ke Khiladi this season, it’s one of our most promising seasons thus far. An all-new location like Argentina and an exciting gen-next host Arjun Kapoor, have served as the perfect setting for our teams to up the entertainment quotient. Keeping in tune with the theme and the 14 eager participants, we have introduced a volley of surprises to create edge-of-seat moments for viewers and the unsuspecting Khiladis alike.”

Delna Alvari, Head - Marketing Communications & Service, Passenger Vehicles Business Unit, Tata Motors, said, “We continue to work with our partners to create interesting properties for our customer as part of our #Madeforgreat campaign. This is a step towards yet another offering and we are delighted to work with Colors. The concept of Khatron Ke Khiladi is to push oneself to overcome new challenges, which resonates with our values as well. With the start of an exciting year for Tata Motors with new products and multiple customer engagement initiatives, planned under our #madeforgreat campaign, we have started the brand transformation journey.”

The contestants

The 14 contestants this season are: Bollywood actors Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed; real-life television couple Jay Bhanushali and Mahhi Vij; model Parvathy Omanakuttan; Indian hockey player Yuvraj Walmiki; telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra; and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.

Marketing

Colors has planned an extensive integrated marketing campaign across mediums including print, cable and DTH, radio, electronic media, OOH, cinema, etc. The channel has also planned on-ground activations in sync with the Colors Golden Petal Club in nine cities across Uttar Pradesh. In Mumbai, special Khatron Ke Khiladi announcements are being made on Western Railways and Metro. A robust digital outreach will keep the buzz surrounding the property alive on social media platforms including Facebook, Twitter, Instagram and YouTube among other platforms.

The channel is also launching ‘Khatron Ke Khiladi – The Game’, a pacey and thrilling action adventure game, developed by Hungama Gameshastra, challenging players through a stunt-ridden obstacle course requiring them to take down other contestants. With a user-friendly interface having Tilt-Based Control Scheme, the game will be available on Android and iOS platforms and will create an unparalleled cinematic experience with its dynamic gameplay. Players will also be able to share their performance through social media features like Facebook sharing and Leaderboards.

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