Urban Ladder shows how thoughtful design can make everyday life more comfortable

Conceptualised by Lowe Lintas Mumbai, Urban Ladder launches new campaign titled 'Your Furniture Knows' where the products are once again the hero of the films

BestMediaInfo Bureau | Mumbai | December 3, 2015

Click on the image to watch the TVC.

The central theme of the films from Urban Ladder is around 'thoughtful designs', and feature a range of Urban Ladder products that communicate the brand's design philosophy. The campaign is conceptualised by Lowe Lintas, Mumbai.

The campaign captures everyday situations in a fun, humorous tone in a series of films which will be aired on television and YouTube. One film opens with a packed dining table after what must have been a big meal. The host walks in with dessert, which grabs everyone's attention, although they look extremely full from their meal. While one guest tries to make place on the table by toppling the empty cutlery, the host seamlessly brings out the table's extension and places the dessert tray comfortably. The voice- over states “Because your furniture knows, there's always room for more”.  The other two films showcase a bed and an entryway unit that are designed for thoughtful, comfortable living.

“Our designs are our biggest differentiator. Our products reflect a blend of beauty and functionality which is hugely appreciated by our customers. A lot of research and thinking goes in designing every product to ensure we solve a problem for the customer. This campaign highlights some such products which are thoughtfully designed keeping consumer needs in mind. Like our previous campaign, our products are the hero in this campaign too” said Ashish Goel, CEO and Co-founder, Urban Ladder.

Talking about the campaign idea, Raj Gupta, President, Lowe Lintas, Mumbai, said, “We are glad that our Mumbai office has been entrusted with this project. While working on this project, we talked to quite a few consumers and discovered that in terms of desire there is so much more people want to do with their homes today, but in terms of reality it is exactly the opposite. The form rarely meets the functionality or vice versa. But the furniture by Urban Ladder is not just beautiful to look at but designed with one's specific challenges in mind. Furniture that is thoughtful! This led us to the campaign idea of 'Your Furniture Knows'.”

The campaign is live on YouTube and will air on television in December.

The TVCs:

Striado Entryway Set:

https://img-cdn.thepublive.com/filters:format(webp)/

Stanhope Bed:

Lucerne Dining Table:

Credits:

Client: Urban Ladder

Agency: Lowe Lintas, Mumbai

Production House: Early Man Film

Director: Abhinav Pratiman

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