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ShopClues’ TVC captures the delight of shopping on the site’s Sunday Flea Market

Conceptualised by Enormous Brands, the TVC plays on the popular Indian notion that when someone remembers you, you start to hiccup ceaselessly

BestMediaInfo Bureau | Mumbai | December 2, 2015

ShopClues Click on the image to watch the TVC.

Managed marketplace ShopClues has rolled out another witty and engaging TVC, this time to highlight the incredible propositions offered on its Sunday Flea Market. Through the ad film, ShopClues showcases how shoppers gasp with disbelief when they check out the discounts and deals on this exclusive sale property.

The new TVC created and conceptualised by Enormous Brands plays on the popular Indian notion that when someone remembers you, you start hiccupping ceaselessly. The ad film shows a woeful man called “Bhai Sahab” who suffers this fate every Sunday when people around the country see the deals on offer on the Sunday Flea Market and let out the popular expression of surprise in India, “Oh Bhai Sahab”. In a most endearing and relatable way, the TVC illustrates how incredible the offers are during this ShopClues sale. The core idea is encapsulated in the final message of the creative, “Duniya bhar ka aflatooni samaan, kuch aflatooni rates par.”

Commenting on the campaign, Radhika Aggarwal, Co-founder and Chief Business Officer,, said, “The ShopClues Sunday Flea Market has been a tremendous success since its launch. It appeals to the common Indian who is used to shopping at delightful price points from local bazaars on specific days of the week. We have emulated this delight on the online platform and through this TVC we want to garner greater mindshare for this one-of-its-kind online flea market. The idea is to get more and more shoppers to check this property out and fulfil all their needs at the best possible prices!”

Ashish Khazanchi Ashish Khazanchi

Ashish Khazanchi, Managing Partner at Enormous Brands, the creative agency behind the TV ad film, said, “The Sunday flea market offers unbelievable deals on everyday products. ‘Unbelievable’ being the starting point, we used the exclamation “oh bhai saab” to portray the same. The commercial shows a hapless ‘bhai saab’ hiccuping incessantly on Sundays, when people inadvertently call out his name. We see the kinds of products available, and humourously establish Sunday as SFM day in the minds of the customers.”

The ShopClues Sunday Flea Market has been a real game- changer in the Indian e-commerce space. The online flea market concept, pioneered by ShopClues, has been modelled on India’s favourite shopping format wherein products are sold at huge discounts without a compromise on quality. Featured products under the Flea Market promotion are either in less quantity or in odd numbers, and the merchant is willing to sell them at amazingly low prices.

The TVC:



Creative: Ashish-Khazanchi, O. R. Radhakrishnan, Santosh Jekate, Vighnesh G, Savio Banerjee, Neha Sukumar, Bharat Gujurati

Servicing:  Ajay Verma, Nikhlesh Jhingan, Dyuti Biswas, Smriti Chhabra Pant, Bharat Gupta

Planning: Poonam Raichura

Production House: Storytellers films

Director: Arun Gopalan

Producer: Zina khan

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