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Retrospect 2015: Trends, Views & More

A year is a long time for an advertising-media-marketing website reporting on various industry trends, views and insights of the leaders who make greats ads, marketers who strengthen their brands, and those who buck the trend to set new benchmarks. BestMediaInfo.com presents some of its most insightful stories in 2015, culled from its archives

Retrospect-2015

  1. Most liked ads of 2015: Choice of the ad gurus
  2. Industry raises a toast to the success of ‘Happydent Palace’ commercial
  3. With BBDO, HP bends the rules again with a new ‘soch’
  4. Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
  5. BARC ratings create big monetisation opportunity for HD channels
  6. Ranking Pay and FTA channels together: It hurts perception of flagship channels
  7. TVT or TVR: Who will solve the puzzle?
  8. Commentary: Ad Club’s Emvies night of shame as Shibani Gharat is assaulted
  9. Why the world loves HUL’s ‘Kan Khajura Tesan’ initiative
  10. The Brief: Breaking new ground
  11. Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
  12. Dipstick: Have ad films killed the golden era of print ad creativity?
  13. Case study: Liril goes back to the original waterfall girl 
  14. Aamir Khan-Snapdeal backlash: Lessons for both brands and ambassadors
  15. Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?
  16. How brands can avoid being held hostage to celebrity vagaries
  17. Dipstick: Is profit-sharing the way forward in brand endorsements?
  18. Maggi controversy: Are celebrity brand ambassadors really culpable?
  19. Is gender sensitivity coming of age in Indian advertising?
  20. We’ll be a compelling challenger to the likes of Lowe Lintas, Ogilvy & JWT: Amer Jaleel, Mullen Lintas
  21. Case Study: How Bharti AXA owned the ‘Fresh Perspective’ proposition
  22. Social Media Marketing: Are brands using the right business tools?
  23. Case study: How Motorola roared back in India entirely on digital brand building
  24. Consistency the name of the game as battle for English GEC space intensifies
  25. Breaking the regional divide in television with dubbed content
  26. Mythology/history genre thrives on creativity, culture & VFX
  27. Complex Indian market is great training ground for global managers: Dentsu’s Rohit Ohri
  28. Digital will be the best connecting tool between brands & consumers: Havas Media’s Tom Goodwin
  29. Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?
  30. Myntra’s ad film breaks norms, creates ripples with a lesbian storyline
  31. The great ‘Mooch’ men of the Indian ad industry
  32. My Story: I lied in my first interview!
  33. NDTV’s blank screen protest silences ban cacophony
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