Radio Mirchi sets foot in Amritsar and Patiala

The new stations in Amritsar and Patiala will be broadcast at a different frequency of 104.8 FM, focus on Punjabi music and be involved with the lifestyle of listeners

BestMediaInfo Bureau | Delhi | December 14, 2015

Launched by actors Ranveer Singh and Deepika Padukone, the new station will be a non-stop source of music for listeners of Amritsar and Patiala. Radio Mirchi has adopted a totally fresh approach towards these new stations, keeping in mind the prevalence of Punjabi music and the need to provide differentiated content to listeners.

While this is the first time Radio Mirchi would be broadcasting at a different frequency (104.8 FM), listeners can expect the same cutting-edge shows and useful information that Mirchi is known for.

Announcing the launch, Prashant Panday, CEO and Executive Director, ENIL, said, “Mirchi 104.8 FM is a compilation of what our listeners told us they want from a radio station; focus on playing more Punjabi music and being actively involved with their lifestyle. We are entering these markets with the intention of changing the way people consume radio”

The launch of these stations came on the heels of the Royal Stag Mirchi Music Awards in Amritsar, that saw the biggest and brightest stars of Punjabi music shake a leg and vie for the awards trophy in twelve film and non-film categories.

Commenting on Radio Mirchi's plans in the region, Bhanu Pratap Singh, Vice-President and Cluster Head, Punjab, Himachal and J&K, said, “We are happy and excited to increase Radio Mirch's footprint in Punjab. Radio Mirchi now covers major cities of Punjab and offers a great platform for advertisers to reach out to such a large audience across the state with India's No1 Radio Station.”

With Mirchi Chandigarh also scheduled to go live in a short while, the radio station is set to dominate this land of music lovers and enthrall its listeners with refreshing and uniquely curated content.

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