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Pulp Strategy wins digital mandate for Jiva Ayurveda

The account was won following a multi-agency pitch and will be managed from the agency`s Delhi office

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Pulp Strategy wins digital mandate for Jiva Ayurveda

Pulp Strategy wins digital mandate for Jiva Ayurveda

The account was won following a multi-agency pitch and will be managed from the agency`s Delhi office

BestMediaInfo Bureau | Delhi | December 29, 2015

pulp-strategy-logoPulp Strategy, a full service integrated Marketing and Communications agency, has bagged the digital mandate for Jiva Ayurveda. The account was won following a multi-agency pitch and will be managed from the agency`s Delhi office.

Ambika Sharma Ambika Sharma

Commenting on the win, Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications Limited, said, “We are very happy about this association and are honoured to be partnering Jiva in achieving its vision of taking Ayurveda to every home. With our strategy and focus on adoption from T2, T3 cities across India, and Jiva's commitment to engaging with these audiences to build value, we are looking forward to partnering with Jiva in using digital to reach out to these audiences.”

Dr Pratap Chauhan, Director, Jiva Ayurveda, said, “Jiva has always used technology to fulfil its mission of bringing Ayurveda to every home. Social media, being the latest trend in technology, will play an important role in spreading awareness about Ayurveda.”

The identity of the Jiva Ayurveda brand hinges on taking Ayurveda to every home and encouraging maximum interaction amongst its online community of followers. With this objective in mind, Pulp Strategy recently executed the digital campaign - #AskDrChauhan - on Facebook and Twitter.  The campaign focused on three subjects –Ayurveda, childcare and home remedies and recipes – with the founder of Jiva, Dr Partap Chauhan, answering users' queries via the LiveCast session. The agency plans to build focus on live engagements and enable audiences to gain from the wealth of knowledge that Jiva has built.

Jiva Ayurveda as a brand has over 400 Ayurvedic doctors and more than one million patients across the country. It also boasts of 45 clinics in 11 states in India, along with its state-of-the-art Telemedicine Centre, which reaches out to more than 1800 towns and cities.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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