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Pepperfry celebrates its 4th birthday with new TVC and heavy discounts

The TVC which went live from December 18 consists of two films conceptualized by L&K Saatchi & Saatchi, and announces huge discounts on Pepperfry as part of the celebrations

BestMediaInfo Bureau | Delhi | December 23, 2015

Pepperfry Click on the image to watch the TVC.

Pepperfry, the furniture and home products marketplace,

In the past year, the brand has established substantial equity with the audience and generated awareness and recall for the brand. The December campaign is an apt culmination of Pepperfry’s marketing efforts consolidating their proposition of ‘Happy furniture to You’

Speaking on this occasion, Kashyap Vadapalli, Chief Marketing Officer and Business Head, Pepperfry, said, “We are delighted to ring in our 4th anniversary with the birthday sale, which is our way to say thank you to our customers, past, present and future. This new campaign focuses on highlighting how happy Pepperfry consumers are with their choices and helps in connecting with our consumers while offering them an unbeatable reason to shop again.”

Debarjyo Nandi, Senior Vice- President, Saatchi & Saatchi, said, “While the brief was for a sale commercial for celebrating Pepperfry’s 4th birthday, we have seen this as an opportunity to strengthen the brand message. The Pepperfry tune is used in this campaign as an expression of happiness. This in essence is the true manifestation of “Happy Furniture to you” which is pepperfry’s brand promise.”

Rahul-Nangia Rahul Nangia

Rahul Nangia, Joint NCD, L&K Saatchi & Saatchi, added, “What better way to celebrate the brand's birthday, than making everyone sing with happiness?”

The TVCs:




Creative Agency: Saatchi & Saatchi

Creative Director: Rahul Nangia

Production House: Crazy Few Films

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