Conceptualised in-house by Oyo Rooms, the series of short films showcase how different people behave once they check-in at a hotel. The campaign captures “quirky hotel behaviour” of travellers from all walks of life
BestMediaInfo Bureau | Mumbai | December 21, 2015
Oyo Rooms, India’s largest branded network of hotels has launched a new brand campaign to target year-end travellers. The light-hearted campaign captures “quirky hotel behavior” of travellers from all walks of life. It consists of 8 short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room. The tagline ‘OneForEveryone’ reinforces how OYO Rooms caters to a variety of traveller needs. External partners working on the campaign include The DZU Film Company director Daniel Upputuru and AD Tanya Katya.
Within two years of inception, Oyo Rooms has revolutionalized India’s hospitality sector by making predictable, accessible and affordable hotel accommodation available across more than 160 cities in the country. Its network has a diverse product portfolio and extensive geographical reach. The campaign helps strengthen Oyo Rooms’ positioning as a “young hotel brand” and supports the brand proposition of “predictable stays”.
Sharing more details on the campaign, Ritesh Agarwal, Founder and CEO, Oyo Rooms, said, “We are thrilled to launch our latest ad campaign, “OneForEveryone”, which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how Oyo Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel experience. We are confident that this campaign will trigger greater brand recall and preference for Oyo Rooms when travellers start planning a holiday.”
The campaign was conceptualized in-house by Oyo’s creative team led by Bhaskar Thakur, Head, Brand Strategy. External partners working on the campaign include The DZU Film Company, director Daniel Upputuru and AD Tanya Katya. Sharing more on the audience and media-mix, Kavikrut, Chief Growth Officer, Oyo Rooms, said, “We are targeting young, upwardly, mobile urban consumers. Along with TV, we have launched a high-impact online campaign #oneforeveryone encouraging consumers to share their quirky hotel moments. Digital and mobile media is a key focus since it will help us reach, engage and forge a relationship with our consumer. We also have OOH across 17 major cities.”