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Option Designs bags creative & digital duties for Trak N Tell

Trak N Tell is a telematics solution provider and vehicle tracking device manufacturer. The agency will also handle ATL and BTL marketing collaterals for the brand

BestMediaInfo Bureau | Delhi | December 2, 2015


Option Designs, a fully integrated advertising agency, has bagged the creative duties for Trak N Tell. Trak N Tell is a telematics solution provider and vehicle tracking device manufacturer which runs through internet, and has introduced in India advanced telematics technology.

As part of the mandate, Option Design will be responsible for managing the creative and digital media planning activities for Trak N Tell and build a strong online brand. The agency will be working closely with the team at Trak N Tell to build and implement creative campaigns and innovative brand strategies for offline and online media as well as in the ATL and BTL marketing collaterals.

Pranshu Gupta Pranshu Gupta

Pranshu Gupta, Founder and CEO, Trak N Tell, said, “We chose Option Designs because of their keen understanding of Trak N Tell’s business needs. Additionally, their passionate energy and unconventional creative approach is noble. It's a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium.”

Japneet Singh Japneet Singh

On winning the account, Japneet Singh, MD & CCO, Option Designs, said, “It's an honour to work on Trak n Tell. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications.”

Option Designs is part of OD Communications which takes care of brand strategy and creative communications. OD Communications also has OD Digital as its digital wing and Ground Zero as its Events & BTL Activation wing. Headquartered in Gurgaon, it recently expanded to Mumbai. Option Designs has recently set up its own films section called OD Films specializing in television commercials, corporate films and animation films. Option Designs is associated as a creative agency with brands like PepperTap, Konica Minolta, Digiworld, PlanetM, Benq, Evok, Ishaan Earthing, BHST, Vanesa, to name a few.

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