Created by Happy Creatives, Myntra’s three new TVCs highlight stylish looks through a range of iconic brands. The films are directed by Razneesh Ghai and produced by Asylum Films
BestMediaInfo bureau | Mumbai | December 7, 2015
Showcasing its width of selection from iconic national and international brands, Myntra recently launched a new brand campaign themed ‘The Best of Fashion selected from the Best of Brands’. Aimed at helping people look good and reinforcing its leadership position as a major House of Brands, the campaign is being aired across all major TV channels nationally.
The ad’s tagline, ‘The Best of Fashion for the Best of You’, conveysMyntra as the ultimate online shopping destination for men and women to search and discover over 2,30,000 unique styles from over 1,700 leading brands.
The ads capture key style moments within a single day in the life of a man and woman. They feature relatable settings and aspirational scenes that reinforce how looking good can help you feel great and achieve whatever you want. The campaign visually depicts a variety of individuals whose passion for sports, adventure or doing simple things in life intensifies, as they get the right look for the occasion.
The three creatives featuring multiple scenarios have been styled by Myntra and demonstrate the wide range of styles and selection available on the leading fashion app.
The men’s wear ad features casual, formal and outdoor clothing worn by three youngsters headed to a road trip, a wedding and a date. It captures moments of their life and how they prefer living it in style. The women’s wear ad showcases young women in fashionable attire and accessories, capturing quick glimpses of how women are empowered to lead and succeed. The sportswear commercial showcases sports and fitness clothing and accessories. The ad frames focus into Myntra’s best-selling brands, including Roadster, Marks & Spencer, AND, Mango, Calvin Klein, Ray Ban, Wildcraft etc.
All three TVCs were conceptualized by Happy Creatives, directed by RazneeshGhai and produced by Asylum Films.
Commenting on the new campaign, Srikanth Pinninti, VP, Marketing, Myntra, said, “Consumers trust and love fashion brands for the iconic stature and latest trends they offer. Our new brand campaign has been developed to showcase our curated collection of the best designs and styles, handpicked from the best of brands. I am confident that consumers will love the campaign as it brings their loved brands to them, with the trademark Myntra sense of styling.”
Prasad Kompalli, Head of e-commerce, Myntra, comments, “The thematic campaign highlights our selection and how good products from great brands help consumers look good whatever the occasion. It attempts to reinforce our belief in great fashion, our ambition to be the destination for biggest brands and our mission to help people look good.”
Sanjay Purohit, MD and SVP Commercial Operations India - ?Levi Strauss & Co., said, “We have a long and successful partnership with Myntra and have worked very closely with them over the last four years. Through this partnership, our fashion conscious consumers are not only able to access our widest collection of the latest styles, but, can also check out our top selling and marquee products.”
The TVC will be aired extensively across more than 40 TV channels, multiplexes and all digital channels. All three commercials will be aired starting this week and run for a duration of four weeks.
Myntra also offers shoppers unique features like The Style Forum, Experience Stores (Wedding Store, Running Store, Lingerie Store etc) and recently launched its Shop By Shape solution, to make looking good much easier than before.
“Myntra has a great collection of handpicked brands curated to give customers the best of fashion. And that's why we dug in to the insight of how clothes influence one's state of mind or vice versa. Clothes influence the way people think. The campaign captures the inner conversations people have while getting ready. As humans we all do it. It’s like a build- up that happens to the soundtrack of your own thoughts. The coming-on of the attitude when you wear your favourite brands is what this campaign is about,” said Naren Kaushik, Sr. Creative Director, Happy Creative Services.
Chief Operating Officer: Siddhartha Roy
Director Strategy: Ravi Bhat
Sr. Creative Director: NarenKaushik M
Associate Creative Director: Megha Ramesh
Creative Group Head - Art: SarveshNarvekar
Group Account Director: RohiniRadhakrishnan
Group Account Manager: Russell Fernandez
Account Manager: ManishkaSoorya
Production House: Asylum Films
Director: RazneeshGhai (Razy)
Executive Producer: Bhavna Singh