Milestones 2015 - The Big Moments Recapitulated

A year is a long time for any industry, filled with momentous developments. BestMediaInfo.com presents a list of the top news breaks in the A&M industry in 2015, culled from its archives. Read on to relive those landmarks

BARC India includes rural in all India data; major changes in viewership
BARC unveils ‘future ready’ TV audience measurement service
BARC acquires TAM’s people meters to become sole ratings body
McCann’s Happydent Palace in Gunn Report’s 20 best TVCs of 21st century so far
Cannes Lions 2015: BBDO India’s ‘Touch the Pickle’ bags Grand Prix in Glass
Rohit Ohri quits Dentsu, joins FCB Ulka as Group Chairman and CEO
Senthil Kumar appointed Chief Creative Officer of J. Walter Thompson India
Padma awards for Rajat Sharma, Prasoon Joshi
Lowe Lintas + Partners is now Mullen Lowe Lintas Group; to launch second agency, Mullen Lintas
There is a need for an alternate perspective on the creative business: Abhijit Avasthi
Tarun Rai replaces Colvyn Harris as JWT South Asia CEO
Vikram Sakhuja joins Madison as equity partner & Group CEO
Star India’s VOD platform ‘hotstar’ goes live with beta version
Viacom 18 enters English GEC space with Colors Infinity
Partha Sinha to join McCann India as Vice Chairman and MD
Star India to acquire Maa Television Network’s broadcast business
India Today Television: Putting the India Today brand at play
Satbir Singh joins FCB Ulka as CCO; quits
Pratap Bose-led ‘The Social Street’ hits the road today
Cabinet clears FM Phase III auctions and migration
Creativeland and Parle Agro part ways