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Milestones 2015 - The Big Moments Recapitulated
A year is a long time for any industry, filled with momentous developments. BestMediaInfo.com presents a list of the top news breaks in the A&M industry in 2015, culled from its archives. Read on to relive those landmarks
- BARC India includes rural in all India data; major changes in viewership
- BARC unveils 'future ready' TV audience measurement service
- BARC acquires TAM's people meters to become sole ratings body
- McCann's Happydent Palace in Gunn Report's 20 best TVCs of 21st century so far
- Cannes Lions 2015: BBDO India's 'Touch the Pickle' bags Grand Prix in Glass
- Rohit Ohri quits Dentsu, joins FCB Ulka as Group Chairman and CEO
- Senthil Kumar appointed Chief Creative Officer of J. Walter Thompson India
- Padma awards for Rajat Sharma, Prasoon Joshi
- Lowe Lintas + Partners is now Mullen Lowe Lintas Group; to launch second agency, Mullen Lintas
- There is a need for an alternate perspective on the creative business: Abhijit Avasthi
- Tarun Rai replaces Colvyn Harris as JWT South Asia CEO
- Vikram Sakhuja joins Madison as equity partner & Group CEO
- Star India's VOD platform 'hotstar' goes live with beta version
- Viacom 18 enters English GEC space with Colors Infinity
- Partha Sinha to join McCann India as Vice Chairman and MD
- Star India to acquire Maa Television Network's broadcast business
- India Today Television: Putting the India Today brand at play
- Satbir Singh joins FCB Ulka as CCO; quits
- Pratap Bose-led 'The Social Street' hits the road today
- Cabinet clears FM Phase III auctions and migration
- Creativeland and Parle Agro part ways