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Milestones 2015 - The Big Moments Recapitulated

A year is a long time for any industry, filled with momentous developments. presents a list of the top news breaks in the A&M industry in 2015, culled from its archives. Read on to relive those landmarks

  1. BARC India includes rural in all India data; major changes in viewership 
  2. BARC unveils ‘future ready’ TV audience measurement service 
  3. BARC acquires TAM’s people meters to become sole ratings body 
  4. McCann’s Happydent Palace in Gunn Report’s 20 best TVCs of 21st century so far
  5. Cannes Lions 2015: BBDO India’s ‘Touch the Pickle’ bags Grand Prix in Glass 
  6. Rohit Ohri quits Dentsu, joins FCB Ulka as Group Chairman and CEO
  7. Senthil Kumar appointed Chief Creative Officer of J. Walter Thompson India
  8. Padma awards for Rajat Sharma, Prasoon Joshi 
  9. Lowe Lintas + Partners is now Mullen Lowe Lintas Group; to launch second agency, Mullen Lintas 
  10. There is a need for an alternate perspective on the creative business: Abhijit Avasthi 
  11. Tarun Rai replaces Colvyn Harris as JWT South Asia CEO
  12. Vikram Sakhuja joins Madison as equity partner & Group CEO 
  13. Star India’s VOD platform ‘hotstar’ goes live with beta version
  14. Viacom 18 enters English GEC space with Colors Infinity
  15. Partha Sinha to join McCann India as Vice Chairman and MD 
  16. Star India to acquire Maa Television Network’s broadcast business 
  17. India Today Television: Putting the India Today brand at play 
  18. Satbir Singh joins FCB Ulka as CCO; quits
  19. Pratap Bose-led ‘The Social Street’ hits the road today
  20. Cabinet clears FM Phase III auctions and migration
  21. Creativeland and Parle Agro part ways
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