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Madison wins Policy Boss/Landmark Insurance media AOR

The agency won the business in a multi-agency pitch. The size of the account is estimated over Rs 40 crore

BestMediaInfo Bureau | Mumbai | December 31, 2015


Madison Media has ended 2015 with a bang, winning yet another account, Policy Boss /Landmark Insurance in Mumbai. The agency won the business in a multi-agency pitch. The size of the account is estimated over Rs 40 crore. The account will be handled out of the agency’s Mumbai office by Madison Media Sigma.

Policy Boss/Landmark Insurance Brokers is one of India's leading insurance brokers and deal with all types of insurance ranging from Car, Health, Term, Travel, Home, Office to Marine. Since its inception in 2003, Landmark has built a strong footprint in the Indian insurance industry with a full presence in 19 cities, catering to more than 3 Lakh customers and partnering with majorly all the insurance service providers. Their nationwide chain of offices, makes buying insurance and registering a claim a convenient pleasure. The company is planning to aggressively market its online portal, soon.

Vikram-SakhujaOn winning the account, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We are delighted with this new win and are looking forward to working and building Landmark Insurance’s online brand in the highly competitive online insurance space.”

Susheel Tejuja, Managing Director, Policy Boss /Landmark Insurance, said, “Madison has helped establish world class brands in India and we are happy to associate and avail their experience in building our brand.”

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including PepperTap, Snapdeal, OYO Rooms,, Viber, Metro Cash & Carry,, Amul Hosiery, DHFL,, Milton, I Love Diamonds and Bandhan Bank among others.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, SnapDeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media Group is about Rs. 3,750 crores.

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