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L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning

Hasan joins with over 15 years of experience across agencies and will be based in Mumbai

BestMediaInfo Bureau | Mumbai | December 22, 2015

Meraj Hasan Meraj Hasan

L&K Saatchi & Saatchi has appointed MerajĀ Hasan as Vice-President Planning. He will be based in Mumbai.

Hasan joins L&K Saatchi & Saatchi from Reliance Industries Limited ā€“ Jio (4G initiative) where he spent close to three years. He has over 15 years of experience across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA & McCann in the past.

Hasan has worked on brands like Tata Sky, Airtel India and Sri Lanka, Idea Cellular, Reliance Jio (4G), Unilever (Pepsodent, Close-Up), Colgate Palmolive, Parle biscuits & confectionaries, Nivea, Standard Chartered Bank amongst others.

Anil Nair Anil Nair

Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, ā€œHasanā€™s appointment is part of a significant ramp- up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input. Hasan comes as a leader who will drive this agenda across as many brands in the Mumbai office.ā€

Hasan said, ā€œAn opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ā€˜Gharwapsiā€™ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.ā€

He further said, ā€œTodayā€™s consumer isnā€™t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. Iā€™m really looking forward to this gig.ā€

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