Kotak Mahindra launches Bus booking via mobile banking app

Kotak Mahindra Bank has become India's first bank to offer booking of bus tickets on its mobile banking app. The bank offers secured checkout solution where customers can make payment directly from their bank account or using their credit card

BestMediaInfo Bureau | Delhi | December 17, 2015

Customers can now seamlessly book bus tickets for travel across India's kona kona at discounted prices, without concerns of transaction failure. KMB offers secured checkout solution where customers can make payment directly from their bank account or using their credit card. This innovation expands KMB's travel suite on the app, which also includes flight tickets and hotel booking.

Kotak Mahindra Bank's (KMB) 'Phone Phone Mein Kotak' campaign showcases how KMB's mobile banking app and Hashtag Banking features have transformed and simplified the way people lead their lives. As a sequel to KMB's popular 'Kona Kona Kotak campaign, 'Phone Phone Mein Kotak 'explores the change that is sweeping across India as a result of technology, innovation, and customer orientation. To further strengthen its mobile banking features, KMB has become India's first bank to offer booking of bus tickets on its mobile banking app.

Karthi Marshan, Sr EVP & Head, Group Marketing, Kotak Mahindra Bank, said, “Banking has truly evolved from traditional branch visits to anytime, anywhere banking on several screens, mobile being the most popular and widely accessed. The adoption rate of our mobile banking app is amongst the highest in the country. As pioneers in digital banking, we offer as many as 77 myriad services through our banking app that include mobile and DTH recharge, ecommerce transactions, etc. We are highlighting some of our innovative features through Phone Phone Mein Kotak.”

Deepak Sharma, EVP & Head, Digital Initiatives, Kotak Mahindra Bank, said, “Travel is the largest e/m-commerce segments accounting for over 60% of total transaction volume, and it continues to grow at a fast pace. We are focused on providing seamless travel solutions for customers within our app, thereby reducing transaction failure and offering secured checkout solution. In addition to flight and hotel bookings, customers can now book bus tickets on our mobile banking app at a discounted price. This innovation is in line with our philosophy of providing digital banking solutions that simplify day-to-day life.”

Phone Phone Mein Kotak pegs on three distinctive features of Kotak Mahindra's Banking Experience on Mobile: Instant Money Transfer, Tweet to Buy a Book and Flight Booking, which gives viewers a perspective on the transactions they can do easily on their phone. It tries to communicate that with passage of time, the means of banking may be evolving but the emotions are just the same.

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