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IAA to conduct first mentorship webinar today

Anish Shah, Group President (Strategy) for Mahindra Group will be in conversation with Charulata Ravi Kumar, CEO, Razorfish on the topic ‘Transformation in the digital era’ on Google Hangout


BestMediaInfo Bureau | Delhi | December 17, 2015

iaa_mentorship_webinarInternational Advertising Association (IAA) India Chapter has invited Anish Shah, Group President (Strategy) for the Mahindra Group for its next webinar on Google Hangout today between 3 and 4 PM. Shah’s key focus areas are strategy development with focus on digitisation and analytics, driving international growth especially in the US and Africa. The Group Strategy officer also enables synergies across Group companies. Shah was earlier President and CEO of GE Capital and has had a stint with Bank of America, Bain & Company, and Citibank. Anish is a PhD from Carnegie Mellon’s Tepper School of Business and is alumni of IIM–A.

Srinivasan K Swamy Srinivasan K Swamy

Srinivasan Swamy, President, IAA India Chapter & Vice President-Development, IAA Asia Pacific, said, “With the changes in technology and growth in digital, major business houses have to adopt and evolve rapidly. This webinar series will have Indian and international experts take us through their brand/company journeys and offer insights for others to learn and adapt from”.

Abhishek Karnani, Director, Free Press Journal, said, “Creativity and storytelling must now be paired with algorithms to capture the attention of consumers in the era of high decibel digital communication. Navigating this landscape can be daunting. Anish’s experience with global digital initiatives will explain the omni-channel approach needed to win and retain consumers. This is the first mentorship webinar we have added to the IAA platform.”

Charulata Ravi Kumar Charulata Ravi Kumar

Charulata Ravikumar, CEO, Razorfish, said, “True Business Transformation happens when the organization changes itself from the core with a vision to always lead the path of Innovation for life impact. The IAA has always carried out initiatives to bring such Transformation to the forefront so that the larger audience can be inspired by it”.

You can also submit questions for Shah through the IAA India Chapter facebook page -

The hangout will be broadcast live on the YouTube channel on December 17, 3PM  IST.

The webinar series has already hosted industry stalwarts like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO,; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, and Julie Roehm, Chief Story Teller, SAP; Tushar Vyas, Managing Partner, GroupM South Asia; Sanjay Mehta & Mr Hareesh Tibrewala Joint CEOs, Social Wavelength.

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