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Epic introduces illusion videos for Facebook and Twitter

The channel becomes the first broadcaster to come up with this innovation with its recent show, ‘Khwaabonka Safar with Mahesh Bhatt’

BestMediaInfo Bureau | Delhi | December 1, 2015

epicContinuing its promise to push new digital innovations, Epic is the first broadcaster to launch an illusion video feature on Facebook and Twitter with their recent show, ‘KhwaabonKa Safar with Mahesh Bhatt’.

TV networks are using social media as an extended platform to capture content, encouraging opinions and connect with their viewers. The Epic channel uses digital innovations to extend the experience of their shows with features like this.

The channel created a series of digital activities beginning with ‘Epic at 10’across their social media assets to drive tune-ins for the show at 10 pm. The #EPICat10hashtag trended nationally during the campaign.

The channel was also the first to introduce India’s first Twitter Alarm and tie-up with QuizUp; a real-time trivia game, being theonly Indian brand to have a collection on the app. On Quizup, users compete against each other over an interest- led topic.

Mahesh Samat Mahesh Samat

Mahesh Samat, MD, The Epic channel, said, “Innovation is the crux of our channel. The digital age has proved that content has to be platform agnostic and by creating these illusion videos, we hope to move one step closer to our viewers. There are quite a few more innovations lined up so keep watching our social media pages.”

The Epic channel has successfully embarked on its one year journey, introducing path-breaking innovations to keep the audience engaged. The channel offers a diverse variety of shows which are rooted in brilliant and captivating stories from Indian history.

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