The Joy Express will provide fun, educational rides to children starting December 19, every weekend, between 12 to 4 PM
BestMediaInfo Bureau | Delhi | December 16, 2015
In keeping with its promise of providing smart fun, children’s channel Discovery Kids has launched the ‘Discovery Kids Joy Express’. Discovery Kids has partnered with Rapid Metro Gurgaon Limited to create a unique touch point for kids to have fun while they learn on-board the train.
A first-of-its-kind consumer engagement initiative, the Discovery Kids Joy Express will deliver an enriching experience for kids with creative games, art and craft, puppet and magic show and exciting quizzes. Adding to the attraction will be kids’ favourite superhero Kisna who will meet and greet with kids on-board the metro. Spreading cheer and happiness will be special joyrides for schools, NGOs and Corporates.
The Joy Express will run every Saturday and Sunday, from 12 noon to 4 PM from Sikanderpur Rapid metro station. Tickets are priced at Rs 250 for kids and Rs100 for the accompanying parent or adult and can be booked online on BookMyShow.com, or by calling on 0124-2800028 and at Sikanderpur Rapid metro station.
Speaking about the initiative, Rahul Johri, Executive Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids continues to bring smart fun through its on-air content and innovative outreach campaigns. The Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”
Rajiv Banga, MD and CEO, IL& FS Rail, said, “It has been Rapid Metro's endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on-board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience.”
Discovery Kids Joy Express will also give partners a unique opportunity to engage with kids.