CouponDunia has prepared a report on the shopping trends using coupons in 2015
BestMediaInfo Bureau | Mumbai | December 18, 2015
CouponDunia has prepared a report on the shopping trends using coupons in 2015.Â The study witnessed distinct shopping insights gathered from the e-commerce websites/ platforms on how consumers extensively used coupons to save money. The study on the buying behaviour of consumers was conducted across India.
Recent years have seen a remarkable transformation in the way India shops and trades. According to the report, the Indian e-commerce market is set to reach $ 16.3 billion by the end of 2015. The couponing business achieved 13.5% of the total e-commerce audience of India.
After the boom of e-commerce industry, couponing business in India has gained traction from consumers. The future of couponing business in India is bright. Couponing companies aim at stimulating consumer interest.