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Companies of the future will have benefits of a corporate house and agility of a start-up: Anish Shah

The first edition of season 2 of IAA India Chapter’s webinar series, Anish Shah, Group President (Strategy) for Mahindra Group spoke to Charulata Ravi Kumar, CEO, Razorfish about survival in the reformatted industry

BestMediaInfo Bureau | Delhi | December 28, 2015


Group President (Strategy) for Mahindra Group and Charulata Ravi Kumar, CEO, Razorfish discussed insights to survive in the reformatted industry on the first edition of season two of International Advertising Association India Chapter’s webinar series. The theme was: Transformation in the Digital Era. The two engaged in conversation on Google Hangout which can be viewed on

Srinivasan K Swamy Srinivasan K Swamy

Srinivasan Swamy, President, IAA India Chapter & Vice- President, Development, IAA Asia Pacific, said, “Shah’s role at the Mahindra Group puts him at the forefront of innovation, incubation and transformation globally. The insights he shared at the webinar comes from his experience having worked with the largest names in the industry. Those who participated in the webinar will definitely be able to implement the takeaways from this session.”

Abhishek Karnani, Director, Free Press journal, said, “Shah distils complex theory into implementable strategy. Before and during the session, we had several audience queries on our social media channels, which Shah addressed. We are grateful to have him as our first guest on this new interesting series.”

Ravi Kumar, CEO, Razorfish, said, “It was a wonderful session with Shah exploring a wide range of topics right from the need for evolution of data analytics; lessons to be learnt from failure; the use of digital tools to reimagining customer engagement and 'Corporate Garages' where large corporates are now incubating startups. He also mentioned that the future of organizations lies in its empathy towards employees, customers and stakeholders.”

Shah also talked about how mundane tasks being automated give professionals an opportunity to make more judicious use of their time and intellect. He ended his session explaining that professionals and organisations will survive only if they adopt a mind-set of adapting to the reformatted industry and how leadership will need to drive that change.

To view these sessions visit

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