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Campaigns 2015: Looking back at memorable work

Creativity is what drives the entire A&M industry. It is the heart of brand-building and the route to the consumer’s heart. The Creative fraternity tirelessly churns out stories through the year for their clients’ brands. The campaigns are sometimes touching, at times funny, and often deeply emotional. Throughout the year, we reviewed hundreds of campaigns across mediums. Here is a list of some of the memorable ones from 2015

Campaigns-2015  

  1. With BBDO, HP bends the rules again with a new ‘soch’
  2. This Raksha Bandhan, gift your sister a cuss-free world
  3. Myntra’s ad film breaks norms, creates ripples with a lesbian storyline
  4. Hold your mom’s hand as she discovers a new world, says Google
  5. Microsoft India urges people to be 25 everyday
  6. Grey Singapore transforms the ‘bindi’ into a Life Saving Dot
  7. Cadbury Dairy Milk amplifies joy with the new ‘Badhti Dosti’ campaign
  8. Ambuja Cement’s strong solution for Khali’s ‘giant’ problem
  9. Tanishq unfolds the emotional bond between mother & daughter
  10. SBI Life pays an emotional tribute to dads with #PapaHainNa
  11. ShopClues pays a humourous tribute to ‘thank you’
  12. Tanishq celebrates a return to treasured customs this Diwali
  13. When Ramesh & Suresh became unlikely heroes with Cadbury 5Star
  14. Radio Mirchi’s campaign ‘Rudaalis’ brings alive an Indian tradition
  15. Reshma Qureshi makes a powerful case for ending sale of acid
  16. It doesn’t pay to postpone buying decisions, says Pepperfry
  17. Olx showcases how memories have no borders
  18. Qyuki & Coca-Cola give the ‘Thums Up’ to Real Heroes of India
  19. Airtel seeks to dominate the duel for faster downloads with 4G
  20. Vodafone invites users to indulge themselves through more usage of data
  21. ‘Imagination ko jodo’, says Kinder Joy
  22. Gaana.com unveils a new love story in its episodic musical ad campaign
  23. Godrej Expert pays special tribute to dads this Father’s Day
  24. The ‘Ask Greenply’ campaign breaks the mould in plywood advertising
  25. Fortune Oil creates a ‘Mother Exchange’ to strengthen emotional bonds
  26. Brave and Beautiful: Dabur Vatika salutes female cancer survivors
  27. Ariel expands scope of its #ShareTheLoad campaign
  28. Tata Sky rolls out a daily love story to promote new offering
  29. Flipkart spins a hilarious narrative to promote sale
  30. Amazon underscores the power of choices
  31. Maggi gives a new-age twist to mother-daughter bonding in new ad
  32. Star Sports builds hype with TVC for India vs Pakistan World Cup match
  33. HDFC Life spins a touching tale of a father and his daughter
  34. Wagh Bakri goes long format on R-Day to focus on building relationships
  35. Ogilvy’s giant step hopes to eradicate filaria
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