Campaigns 2015: Looking back at memorable work

Creativity is what drives the entire A&M industry. It is the heart of brand-building and the route to the consumer's heart. The Creative fraternity tirelessly churns out stories through the year for their clients' brands. The campaigns are sometimes touching, at times funny, and often deeply emotional. Throughout the year, we reviewed hundreds of campaigns across mediums. Here is a list of some of the memorable ones from 2015

1. With BBDO, HP bends the rules again with a new 'soch'
2. This Raksha Bandhan, gift your sister a cuss-free world
3. Myntra's ad film breaks norms, creates ripples with a lesbian storyline
4. Hold your mom's hand as she discovers a new world, says Google
5. Microsoft India urges people to be 25 everyday
6. Grey Singapore transforms the 'bindi' into a Life Saving Dot
7. Cadbury Dairy Milk amplifies joy with the new 'Badhti Dosti' campaign
8. Ambuja Cement's strong solution for Khali's 'giant' problem
9. Tanishq unfolds the emotional bond between mother & daughter
10. SBI Life pays an emotional tribute to dads with #PapaHainNa
11. ShopClues pays a humourous tribute to 'thank you'
12. Tanishq celebrates a return to treasured customs this Diwali
13. When Ramesh & Suresh became unlikely heroes with Cadbury 5Star
14. Radio Mirchi's campaign 'Rudaalis' brings alive an Indian tradition
15. Reshma Qureshi makes a powerful case for ending sale of acid
16. It doesn't pay to postpone buying decisions, says Pepperfry
17. Olx showcases how memories have no borders
18. Qyuki & Coca-Cola give the 'Thums Up' to Real Heroes of India
19. Airtel seeks to dominate the duel for faster downloads with 4G
20. Vodafone invites users to indulge themselves through more usage of data
21. 'Imagination ko jodo', says Kinder Joy
22. Gaana.com unveils a new love story in its episodic musical ad campaign
23. Godrej Expert pays special tribute to dads this Father's Day
24. The 'Ask Greenply' campaign breaks the mould in plywood advertising
25. Fortune Oil creates a 'Mother Exchange' to strengthen emotional bonds
26. Brave and Beautiful: Dabur Vatika salutes female cancer survivors
27. Ariel expands scope of its #ShareTheLoad campaign
28. Tata Sky rolls out a daily love story to promote new offering
29. Flipkart spins a hilarious narrative to promote sale
30. Amazon underscores the power of choices
31. Maggi gives a new-age twist to mother-daughter bonding in new ad
32. Star Sports builds hype with TVC for India vs Pakistan World Cup match
33. HDFC Life spins a touching tale of a father and his daughter
34. Wagh Bakri goes long format on R-Day to focus on building relationships
35. Ogilvy's giant step hopes to eradicate filaria

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