9XM's brand integration with Askme.com

In this crowd sourced initiative, viewers can demand their favourite tracks on 9XM #Asktrack

BestMediaInfo Bureau | Mumbai | December 18, 2015

Bollywood music destination 9XM has partnered with Askme.com to launch India's first crowd sourced playlist show called #Asktrack. The social media based request show will air Bollywood songs requested by viewers through Twitter, Facebook and Whatsapp platforms. #Asktrack starts airing from December 21, 2015 Monday to Friday at 5:30 PM.

Pawan Jailkhani, Chief Revenue Officer, 9X Media, said, “Our music channels are known for their music curation and innovative programming. Our latest show #Asktrack will be India's first show to generate live playlist via social media. In this endeavour we are happy to have Askme.com on board as our partners for #AskTrack and are confident that this viewer's request show will resonate with the music lovers across India.”

9XM viewers can select their favourite songs from the shortlisted songs presented across 9XM social media platforms ( and twitter@9xmhaqse). The songs garnering the maximum number of votes will be used to generate the playlist for the 90 minutes break less music band #AskTrack.

Manav Sethi, Group CMO & Head Digital Strategy, Askme.com, said, “We are excited to partner with 9XM to launch #AskTrack, a unique concept which will allow customers to request songs through social media. With this initiative we are continuing with our objective of offering another unique service to our consumers who are inclined towards music. We are confident that this partnership will be beneficial for both – 9XM and Askme.”

Viewers can click on the FB/Twitter link to vote for their favourite songs; the playlist will also be shared on www.9xm.in/asktrack to enable seamless voting experience for the viewers

Baljinder Mahant, Cluster Head-Programming 9XM and 9X Tashan, commented, “9XM #AskTrack will be India's first crowd sourced playlist show. We give the audience the power to decide the playlist on the show which first of its kind across any music channel. The selected songs will be aired instantly, so that the viewers don't have to wait for a week to watch their favourite songs.”

#AskTrack will be promoted across digital and social media platforms via ads and banners.

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