Zee Talkies unveils new look

Zee Talkies sheds its sedate colour for a bright orange which stands for positivity, energy and richness, representing the essence of Maharashtra

BestMediaInfo bureau | Mumbai | November 12, 2015

Zee Talkies has launched a brand new visual identity that reinforces the positioning of Zee Talkies as a film entertainment channel. The ideology behind the fresh look and feel is to urge audiences to live and experience Zee Talkies, rather than just watch - 'Baghna Navhe…Jagna'.

A glossy new look aims at adding a flavour of liveliness to the visual identity. The channel sheds its sedate colour for a bright orange that symbolizes vibrancy and festivity. Orange, in its many forms, stands for positivity, energy and richness while representing the essence of Maharashtra to create an affinity for the brand, Zee Talkies. The repackaging activity is a part of Zee Talkies' strategy to provide a wholesome viewing experience to the audiences of Maharashtra. A striking visual identity has been created to ensure a deep connect with the audiences.

Zee Talkies has kept its promise to provide complete entertainment every step of the way through innovative activities, contests and creative campaigns. An initiative in this direction is the world television premiere of the blockbuster film 'Double Seat'.

Maharashtra's most glamorous event, a one-of-its-kind award show 'Maharashtra cha Favorite Kaun' where the winners are chosen purely on audience votes, is also organized by Zee Talkies. In addition, the channel will be launching 'Talkies Lighthouse', a show that will present a collection of highly acclaimed short films, packaged in an entertaining format, to the audiences of Maharashtra.

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