Wakau, the new celebrity video- blogging app, enters market

Available across iOS, Windows and Android formats, Wakau will showcase original, candid video content of celebrities across genres

BestMediaInfo Bureau | Mumbai | November 2, 2015

(L-R) Mr. Rajan Navani, Vice Chairman & MD, Jetsynthesys, Mr. Amitabh Bachchan and Mr. Rishi Negi, EVP Operations, CA Media

Actor Amitabh Bachchan launched the first- of- its- kind, 'freemium' celebrity video- blogging app Wakau, the ultimate celebrity hotspot to catch candid 'Direct dil se' videos of  Bachchan and other celebrities across films, sports, entertainment or music. Wakau will provide some never-seen-before original celebrity content.

A joint venture between CA Media Digital and Jetsynthesys, Wakau is freely downloadable to users across India, and allows consumers to view celebrity videos for free, with the videos being interspersed with advertisements. The app also supports an ad-free experience via its subscription service.

With a list of celebrities including the likes of Amitabh Bachchan, Sachin Tendulkar, Arjun Kapoor, Ayushmaan Khurrana, Nirahua, Shaan,  Manju Warrier, Tamannaah Bhatia, Sophie Choudry, Arman Malik and Elli Avaram contributing to the platform, Wakau will upload new content including landmark moments from the celebs' lives, for subscribers on a daily basis. On Wakau, fans can watch, share and comment on a wide variety of interesting videos. The app has a celebrity interface feature that enables celebs to upload premium video content, while allowing them to track fan comments on their videos and respond directly.

Bachchan, who has a following of 44 million on social media, will further connect and communicate with his fans, through Wakau. On the app, one can get an insight from Bachchan on how his now famous surname came into being, catch the master blaster, sharing first- hand, his emotions on retiring from test cricket or see Arjun Kapoor talk about his favourite movies and giving a glimpse of his personal DVD collection.

Talking about his association with Wakau, Bachchan commented, “Social media is an integral part of my life today. I have always tried to stay connected with my fans and respond to them whenever possible through my blog and other social media platforms.  I am glad to be associated with an interactive platform like Wakau, through which I can share some of my candid moments from my day- to- day life with my fans and inch closer to them.”

Commenting on the association, Rishi Negi, EVP Operations, CA Media India, stated, “Wakau is a great opportunity for celebrities to connect with their fans and share personal stories, interests, sepia moments and cherished thoughts through their video blogs. The app is a celebrity hotspot that enables consumers to gain easy access to insightful videos of their favourite superstars and personal heroes on their phones.”

Rajan Navani, Vice-Chairman and MD, Jetsynthesys, added, “Through constant and continuous innovation, we at Jetsynthesys, strive to offer the best in digital technology and Wakau is no exception. With a deep focus on creating a personal connect with the consumer by leveraging analytics, the Wakau experience will eventually pave the way towards many firsts for the world. We are excited to launch this unique world class Indian product that would become the social digital media screen of the 21st century.”

A technically superior app, Wakau has an adaptive and predictive streaming technology that enables optimization of content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks, creating a quality experience for users. Consumers can subscribe to the premium service on the app using their existing mobile connection, credit cards, net banking and e-wallets at multiple validity periods and price points.

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