Urban Ladder brings families together in short film 'The Homecoming'

Conceptualised and filmed by BoringBrands, the film, more than seven minutes long, is a celebration of human relationships this Diwali

BestMediaInfo Bureau | Delhi | November 4, 2015

Click on the image to watch the TVC.

Urban Ladder, the online furniture and home décor company has released a short film titled 'The Homecoming'. The film captures the journey of a couple's decision to move into their son's home, when the son and his wife make them feel comfortable with thoughtful changes in the house. The film is conceptualised and filmed by BoringBrands.

The seven minutes and 16 seconds long film opens with the son (played by Amit Sadh) talking to his mother (played by Pyumori Mehta) on the phone to plan their Diwali visit, where he also insists that his parents should move in with his family. When the couple arrives, the father (played by Piyush Mishra) looks hesitant and uncomfortable in the son's house since it's very different from his home. The son and daughter-in-law (played by Tapsee Pannu) understand his discomfort and do a complete makeover of the room with thoughtful changes. The couple is pleasantly surprised by this effort and in this emotional moment make a decision to move in with their son and his family.

“At Urban Ladder, we strongly believe that a beautiful home is not just created with good looking furniture, but with a lot of thought that make spaces comfortable and cozy for everyday living. Our everyday routine revolves around those favourite spaces in our home which complete our day – tea on the swing, newspaper on a lounge chair or the bookshelf that stacks our everyday reads.  In this film, we have tried to capture how small but thoughtful changes can make a house a home and bring people together” said Nikhil Ramaprakash, VP, Marketing, Urban Ladder.

Commenting on the film, Anshul Sushil CEO and Co-Founder, BoringBrands, said, “The festive season always sees an influx of TV commercials and content aiming to attract shoppers. The idea with this was to poignantly bring out the notion that family ties go beyond festivals. It is a celebration of human relationships and behaviour that audiences will instantly warm to. Urban Ladder as a brand resonates the sentiment that a home is built not by furniture and décor but by the family that lives in it and that is the driving message of this film.”

The film has been directed by Vinay Jaiswal of Kreative Wings Studio who has directed popular digital films like 'Jai Hind' and 'Father's Day'.

Bollywood stalwart, Piyush Mishra, who features in this film, said, “The beauty of this film lies in its simplicity. It celebrates relationships set in the backdrop of Diwali and brings out the coming together of a family. For someone who has been in the industry for so long, it is heartening to see young brands create unique content and I feel lucky to have been a part of this effort by Urban Ladder.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Urban Ladder

Creative Partner: BoringBrands

Produced by: Kreative Wings Studios

Producer: Sweta Jaiswal

Cast: Piyush Mishra, Amit Sadh, Tapsee Pannu, Pyumori Mehta, Angel

Info@BestMediaInfo.com

Info@BestMediaInfo.com