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The Quint is Facebook’s only fully digital partner in India to launch Instant Articles

Prior to this, Facebook had launched Instant Articles in the US with partners like New York Times, The Guardian, BBC, NBC and National Geographic

BestMediaInfo Bureau | Delhi | November 18, 2015

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The global giant and The Quint have struck a winning combinationThe Quint is Facebook’s only fully digital partner in India to launch Instant Articles.

Prior to this, Facebook had launched Instant Articles in the US with partners like New York Times, The Guardian, BBC, NBC and National Geographic.

Instant Articles loads videos and photos up to 10 times faster. Autoplay videos come to life as you scroll through an article. You can tilt high-resolution photos to explore in detail, see where it all happened with interactive maps, and even hear the author’s voice with embedded audio captions.

Ritu Kapur Ritu Kapur

“We saw that this was going to lift the user experience to an altogether different level. So when Facebook reached out, they had us at hello. We fast-tracked the implementation and had The Quint’s Instant Articles (test) out in a few weeks. We’re still fine tuning the experience, but we’re very happy with the results so far”, said Ritu Kapur, CEO, The Quint.

“We’re seeing great responses from readers who are enjoying the fast and interactive experience of Instant Articles and are excited to bring that to readers Quint in India. Since its launch in April this year, The Quint has grown really quickly on Facebook and given Quint’s focus on mobile-first journalism and publishing, it is a great fit for Instant Articles,” said Andy Mitchell, Director, News and Global Media Partnerships.

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