Tata Sampann Spices debuted in Delhi on October 15 and is educating consumers about the original goodness of spices through its new TVC with brand ambassador Chef Sanjeev Kapoor
BestMediaInfo Bureau | Delhi | November 20, 2015
With an aim to recreate the authentic taste and aroma of Indian food, Tata Sampann Spices was launched on October 15 in Delhi and will roll-out in a phase-wise manner across India. Uniquely developed with pure, fresh, and authentic ingredients sourced from the best varieties of farms, the spices have been formulated by renowned Chef Sanjeev Kapoor. Comprising 10 masalas, the offering is primarily divided into single ingredient pure spices used in everyday households such as chilli powder, turmeric powder, coriander powder and blended mixes such as garam masala, meat masala etc.
The spices have been specially created to help Indian home-makers make wholesome daily food more nutritious and tasty, making every meal a delightful experience. From Farm to Fork, Tata Sampann products retain the natural goodness of produce, thus helping the homemaker enrich everyday meals with extra nutrition and extra joy, thereby, delivering the highest quality. The new communication campaign ‘Goodness Ki Shuruaat’ is aimed at educating consumers about this focus as well as the benefits of its offerings.
The TVC for Tata Sampann Spices has been conceptualised by Leo Burnett Mumbai, and brings forth the origin story of the spices. Just as a home- maker cooks meals for her family with a lot of love, Tata Sampann packs each pack with utmost love. The TVC shows the manifestation of this love by encapsulating how the brand selects the best farms and chooses the best spices to ensure each pack contains only the best. The intention of the TVC is to invoke the joy of cooking in every home- maker through dramatic shots of the farms, chopping of vegetables, crushing of spices and ending with the delight of the family around the table.
To do justice to Tata Sampann, a premium range of spices, Tata Sampann Spices has roped in the finest to craft the film.
Subodh Srivastav, Head –New Businesses (Food products group), Tata Chemicals, said, “We at Tata Sampann strive to ensure that the products we offer are of the best quality, thus enriching meals for millions of consumers every day. The newly launched TVC perfectly encapsulates our care for our consumer’s good health, and highlights the brand’s philosophy of superior quality delivered through a combination of taste and unique nutritional benefits, thus marking a new beginning of goodness.”
RajDeepak Das, Chief Creative Officer, Leo Burnett India, commented on the campaign thought, “In this campaign we saw a great opportunity to portray the category differently. In every food film the story is always about the palate appeal. For Tata Sampann Masalas, we decided to go a step further and highlight the joy of cooking with great ingredients. We focused on the sourcing story. The film takes you on a journey to show you the love with which Tata Sampann gets the ingredients to you, just the way nature intended it to be.”
|Name of the campaign||: Goodness ki Shuruaat|
|Director of the TVC||: Llyod Baptista|
|Performance Director||: Mukesh Chabra|
|Production house||: Seven Films|
|Executive Creative Director||: Sachin Kamble and Prajato Guha|
|Food Styling by||: Gilles Poidevin and Payal Gupta|
|Director of Photography||: Panya Chinvanich (Tom)|
|Agency||: Leo Burnett|
|CG Effects||: No Label (post-production studio)|