Spykar plays a prank on the youth, through its 'Blue Film Festival'
Conceptualised by Scarecrow, the festival on digital media, urges people to browse through the video catalogue of Spykar's new Autumn-Winter Blue collection
Spykar plays a prank on the youth, through its 'Blue Film Festival'
Conceptualised by Scarecrow, the festival on digital media, urges people to browse through the video catalogue of Spykar's new Autumn-Winter Blue collection
BestMediaInfo Bureau | Mumbai | November 9, 2015
Click on the image to watch the Official Trailer.
The official Facebook page of the Blue Film Festival shared many pixelated and provocative posts which intrigued the youth and drove constant traffic to where they saw previews of ten pixelated films across various categories.
Manish Bhatt
While disclosing the secret of the Blue Film Festival, Manish Bhatt, Founder- Director, Scarecrow Communications, said, “Sorry ladies and also gentlemen of this cultured nation, sorry moms and dads who regularly check the FB walls of their children, sorry moral police, sorry local authorities, sorry censor board, sorry all the cultured people (including Alok Nath), it was great fun playing a nationwide prank with the youth of India. What better way to grab their eyeballs and make them browse through the video catalogue of Spykar's new Autumn-Winter '15 Blue Collection, other than compiling them under the name of Blue Film Festival.”
Sanjay Vakharia, COO Spykar Lifestyles, sharing the thought process behind this approach, said, “For this year's Autumn- Winter collection, we used Indigo-dyed fabric that fades with every wash, revealing a new blue every time and decided to call it the Blue Collection. We wished to come up with an unconventional catalogue that every young person would love to go through, and would also resonate with Spykar's quirky, edgy and innovative brand personality.”
He added, “Spykar, being a youthful brand, needs to stay in conversation with the youth. When it comes to capturing the imagination of today's youth the approach needs to break clutter. The positioning of the campaign is targeted at the millennial generation that carries the characteristics of open-mindedness, liberalism, self-expression, and an overtly passionate nature. They dwell in a digital world where they are exposed to multiple ideas that go viral for their bizarre nature or content and that gets them interested.”
'The Blue Film Festival' is a quirky yet effective vehicle to launch the digital video catalogue of Spykar's new Autumn -Winter 2015 collection, in an edgy and interesting manner. The tastefully developed films speak the language of the youth.
Since Blue Films are associated with sleaze, Spykar ensured the catalogue films were provocative yet classy. The length of the videos was kept crisp and had a right balance between product showcasing and sensuousness and left enough room for the audience's imagination.
Officially the films were revealed on the website at 12 midnight on November 5.
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