Ad Craft

Rediffusion Y&R bags creative duties of the Kolkata International Film Festival 2015

The 21st edition of the Kolkata International Film Festival focuses on ‘Hollywood’ this year with the campaign being built around well-known Hollywood production companies

BestMediaInfo Bureau November 06, 2015

Rediffusion Y&R bags creative duties of the Kolkata International Film Festival 2015

The 21^st edition of the Kolkata International Film Festival focuses on ‘Hollywood’ this year with the campaign being built around well-known Hollywood production companies

BestMediaInfo Bureau | Delhi | November 6, 2015

The account for the renowned Kolkata International Film Festival was won after a multi-agency pitch.Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood” and keeping in line with this theme, Rediffusion Y&R has worked on a campaign fashioned around well-known Hollywood production companies. The Campaign includes the 360° support of press, outdoor, digital, poster and merchandise. The first 4 ads have already been released.

Nilanjan Dasgupta

Piyash Ghosh and Nilanjan Dasgupta, Executive Creative Directors (South- East), Rediffusion Y&R, said, “We took the reference of some of the well-known production houses based out of Hollywood and

Piyash Ghosh

recreated them with Kolkata's iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

Atri Bhattacharya, an IAS and Principal Secretary, Department of Information and Cultural Affairs, Government of West Bengal, said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

Suparna Mucadum

Suparna Mucadum, Vice-President, Rediffusion Y&R, Kolkata, added, “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all- round campaign with contemporary digital ideas and interesting merchandise products too.”

KIFF showcases creative work of most innovative and artistic filmmakers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from November 14 to 21. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Chief Minister Mamata Banerjee.