Fabian Cowan gets realigned as Head of Posterscope India. Charanjeet Singh Arora has joined the group as Head of Brandscope and will spearhead national operations of Brandscope
BestMediaInfo Bureau | Delhi | November 26, 2015
Given Posterscope’s understanding of the dynamics of the out- of- home space here in India, and the group’s ambitious plans to lead the change and redefine the ecosystem; the leadership team and management at Posterscope is venturing into significant realignments and recruitment basis their grand plans for the new-age connected consumer.
Posterscope India, part of the Posterscope Group Worldwide, the global leader in the OOH space was launched in 2008 and has completed 7 years in India and is gearing up for the future course of out- of- home evolution with renewed vision and vigour.
Two senior strategic placements have been initiated recently. Fabian Cowan who was instrumental in the initiation and building of Brandscope India into its current avatar has now been realigned as head of Posterscope India. Cowan is an experienced professional with 21 years of experience ,with a diverse media background including print, radio, television and digital out- of- home. He is also a certified trainer and facilitator and has been with the company for more than five years now.
Commenting on his new role Cowan said, “I believe a new and changing out- of- home ecosystem requires an equally new approach. The consumer has established his/her intelligence, and our clients too are aware and suave expecting only the best; given this we need people who are in sync with this intelligentsia, there is no place for mediocrity and the recent structural alignments reflective of this new approach will continue to be visible in the future”.
Additionally Charanjeet Singh Arora has joined the group as Head of Brandscope and will spearhead national operations of Brandscope and drive it to the next level in its evolution as a brand. Arora, a senior and well respected professional with a diverse professional background spanning 22 years in industries such as courier services, radio, Television and outdoor was last working at Rapport outdoors as AVP. With and MBA and Masters degree in applied economics Arora brings with him the depth and respect required for the new vision the group is focusing on.
On his new responsibility Arora added, “I have viewed Posterscope as an agency which has a defined plan and a purpose. The leadership team at Posterscope reflects the core values that I myself associate with and believe in. I am excited about this opportunity and know that I will be given the space to express myself and contribute handsomely to the objectives of the group”
Haresh Nayak- MD Posterscope India and Regional Director Posterscope Asia Pacific, added, “I am delighted to welcome both charged professionals into their roles at Posterscope Group. We are always on the lookout for the right people who can share our vision and partner with our clients to create Pioneering OOH solutions. Both Fabian and Charanjeet are highly respected professionals with a value and belief system that is a rarity. I believe that the new age consumer and our clients will be served with a new brand of out of home and team Posterscope will be leading this change from the front.”