Pooja Gupta elevated as Zee Media's Marketing Head

All marketing functions, Response Cell and content strategy teams across the channels will now be reporting to Gupta. She will continue to report to COO, RK Arora

BesttMediaInfo Bureau | Mumbai | November 10, 2015

Pooja Gupta

Pooja Gupta, who was earlier the DVP - Content Strategy and Marketing at Zee Media's Noida office, has been elevated as Marketing Head with immediate effect from November 9, 2015. All marketing functions, Response Cell and content strategy teams across the channels will now be reporting to Gupta.

Gupta's experience in content & marketing strategy and corporate communication will be used across the corporation to give the organization a greater competitive edge. This focus will build brand awareness of all the channels under Zee Media across various sectors/verticals, and with key stakeholders leading to increase traction with their advertiser-customer.

Her contribution will be to undertake a review of the branding and marketing proposition, in line with the development of Zee Media strategy. She will continue to report to RK Arora, COO.

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