The rebranding and new logo come as the network steps into the 21st year of service to television audiences worldwide
BestMediaInfo Bureau | Mumbai | November 3, 2015
In sync with its intent of becoming the first choice of television entertainment in India, Multi Screen Media (MSM) has rebranded itself. The rebranding includes both name and logo change. Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN).
Andy Kaplan, President Worldwide Networks, Sony Pictures Television (SPT), said, âOur channels in India represent an important part of Sony Pictures Televisionâs global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, itâs only fitting that these networks be branded as part of our Sony family.Â Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.â
NP Singh, CEO, Multi Screen Media (MSM), commented, âAs MSM, weâve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So, while âKaun Banega Crorepatiâ and âDus Ka Dumâ created new waves in television gaming, âBoogie Woogieâ and âIndian Idolâ brought the commonerâs talent on the telly. We were also the first ones to embrace the cultural fabric of India by providing SAB â an out-and-out family humour channel.â
Singh further said, âThe strategic intent behind rebranding Multi Screen Media (MSM) into Sony Pictures Network (SPN) is to align with our parent company and thereby accrue the benefit of global synergies. The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely, general entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve Indiaâs population both, in the urban and rural areas as well across geographies.â