Mindshare wins Byju's Classes biz

Byju's Learning App has garnered over 2 mn users within two months of its launch and is disrupting the way students learn across schools

BestMediaInfo Bureau | Delhi | November 3, 2015

Mindshare has bagged the media duties for Byju's, the Learning App. This account will be handled from the Mumbai office.

Byju's , the education technology company which is a subsidiary brand of Think and Learn Pvt Ltd, was founded by Byju Raveendran and is backed by Sequoia Capital, Dr Ranjan Pai and TV Mohandas Pai of the Manipal Group. This learning app is disrupting the way millions of students learn across schools. Within two months of launch, the app has already garnered over 2 million users and continues to grow rapidly.

Prasanth Kumar

Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia, said, “We are extremely glad to associate with Byju's Classes. With the growth seen in the digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”

Raveendran said, “Mindshare demonstrated their ability to transform consumer understanding into a strategic vision for the brand bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com