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McCann leads Indian wins at 30th LIA awards

McCann Worldgroup, Mumbai leads with four statues including two Gold and Ramesh Deo Production a close second with a Gold and a Bronze

BestMediaInfo Bureau | Delhi | November 6, 2015

LIA_LogoIndia’s McCann Worldgroup, Mumbai has brought home two Golds and two Bronzes at the 30th LIA in Las Vegas. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. India’s Ramesh Deo Production won Gold and a Bronze taking India’s tally to 6 statues and 6 finalists at LIA 2015.

Barbara Levy, President of LIA, commented, “It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”

The Design Jury awarded McCann Worldgroup, Mumbai two Gold LIAs for their client Dabur Gastrina, one in Poster Campaign titled “French Horn”, “Flugelhorn”, “Saxophone”. The single piece “French Horn” was also awarded a Gold in Posters.

The company was also honoured with two Bronze Statues for Dish TV titled “Sofa”, one in Print and the other in Poster - Media Promotion.

The following are McCann Worldgroup pieces that attained Finalist status:

  • Print - Cosmetics/Toiletries/Pharmaceuticals for Dabur Gastrina titled “Flugelhorn”
  • Print - Media Promotion for Dish TV titled “Basement”
  • Print - Media Promotion for Dish TV titled “Puddle”
  • Print - Consumer Campaign for Dish TV titled “Sofa”, “Puddle”, “Basement”
  • Poster - Consumer Campaign for Dish TV titled “Sofa”, “Puddle”, “Basement”

Ramesh Deo Production, Mumbai was awarded a Gold LIA by the Music & Sound Jury, and a Bronze LIA by the Production & Post-Production Jury for their client Mumbai Mirror titled “I Am Mumbai 2014”.

BBDO India, Mumbai attained Finalist status in Design - Point-of-Sale for Ariel titled “Wash Care Label”.

This year seven Grand LIAs were awarded:

  • adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”
  • BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
  • Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
  • Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
  • R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
  • The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners:



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