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Maxus announces key appointments across two specialist units

Vidur Patney joins as the National Director, Experiential Marketing and Pooja Verma as Head of Maxus ESP

BestMediaInfo Bureau | Delhi | November 24, 2015

Vidur Patney & Pooja Verma Vidur Patney & Pooja Verma

Global marketing communications consultancy Maxus has announced key appointments across its two specialist units. Vidur Patney joins as the National Director Experiential Marketing and Pooja Verma as Head of Maxus ESP.

Patney joins Maxus from Globox Media. As a Founder in a start-up Experiential Marketing company, he was responsible for the day- to- day running of the firm along with everything that went into building the business and developing new clients as well as executing projects. Some of his key achievements at Globox include, managing all TVS Racing initiatives for the last two years at the BIC, MMSC and the KMS racing tracks and conducting over 70 Apache Pro- Performance Stunt Shows across India.

In a career spanning 18 years, Patney has worked with leading agencies like  Dentsu Communications, Encompass Events  and 212 Traders etc. He has handled important and significant clients in all his earlier stints and brings to the table a proven ability to manage key account relationships and large-scale projects.

For nearly a decade and a half,  Verma has been involved in building engagement as a part of content strategy through communication, branding, marketing and citizenship initiatives. She has worked for leading multi-nationals including Disney, BASF and Make-A-Wish Foundation. In her last role Verma was Director of Marketing and Communication for Make-A-Wish based in Singapore. She also consulted independently for brands in India and overseas for their content marketing and multi-platform content needs. In her free time, Pooja also offers her content and marketing communication expertise pro-bono to non-profits.

Kartik Sharma Kartik Sharma

Kartik Sharma, Managing Director, Maxus South Asia, said, “The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. Both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus.”

Elaborating on his new role Vidur Patney- National Director, Experiential Marketing, Maxus, said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier. Maxus is going from strength to strength; I’m excited to be a part of this growth oriented organization and being present while we achieve greater heights of success.”

Talking about her new appointment Pooja Verma, Head, Maxus ESP, said, “Maxus ESP is in a unique position to tell our clients’ stories through differentiated content and associations with leading entertainment, sports and live properties. As Maxus ESP gears up to the next level, I am privileged to lead this award -winning team in its mission. I look forward to utilising all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body of work for our clients.”

These appointments come in the wake of Maxus solidifying its position as an employer of choice and are a step towards it becoming the leading marketing communication consultancy in the country.


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